Ben Putley

Did you know Programmatic Ads Make Up 90% of Digital Advertising but 30% of Ads Never Even Reach Their Audience? 🤯 At @AlkimiExchange fixing bad advertising with $ADS 🚨 #Alkimi is the world's first decentralised advertising exchange and we want you to be part of it! Looking…

Everyone's talking about prices, but who's actually building? Shout out projects shipping real utility! GM from the other side of the world. #alkimi #web3 #blockchain

@Benjaminputley of the @AlkimiExchange Nick. They’re actually using blockchain to change transparency and lower costs for both advertisers and publishers. Pretty sure @Benjaminputley just yesterday was back @CocaCola discussing their partnership. Amongst other clients…

Behind the build is LIVE on our TG & Discord! PLUS @Benjaminputley surprised us with a personal message straight to the $ADS family. The kind of update that reminds you why you're part of something special! #Alkimi

The hardest part of building anything isn't the idea. It's the 12 months of nobody caring while you figure out if it actually works. Most people give up in month 6. The ones who don't usually win by default. What's the longest you've worked on something before seeing…

The numbers tell the story better than I ever could 3% for display, 5% for video, 8% for CTV. Compare that to traditional ad tech taking 30-50%. Explaining why our distributed approach is better for everyone (including letting you yield farm the internet) This isn't just…

We've spent years chasing innovation in all the wrong places. New formats. New targeting. More data. More complexity. Meanwhile the fundamental problem stares us in the face: capital flow is wildly inefficient. Brands overpay to reach people. Publishers get underfunded. If we…

Enterprise moves slowly. A Fortune 500 CMO doesn't care if your protocol is 'decentralised', they care if it delivers better ROI than what they're using now. Build for buyers, not believers.

Reminder: AMA kicks off at 4PM BST today. @Benjaminputley and @ChandruNarayana will be answering your questions about everything from H1 performance to H2 roadmap. Link: youtu.be/QF71IWi9Bwo Questions still welcome below 👇 $ADS #Alkimi

Contextual targeting is making a comeback because privacy regulations killed behavioral tracking. Blockchain can prove where ads ran without revealing who saw them. Finally, a use case that solves real problems instead of creating new ones. $ADS

Reality check on machine learning! Your customer service team already knows which calls are going to be difficult. They can predict it from the first 30 seconds. ML just helps them do it at scale and route accordingly. It's not magic, it's pattern recognition applied to…

Two types of founders: Type A: "AI is hot right now, let's build something with AI" Type B: "I know 50 people with this exact problem, let me solve it" Type A chases trends. Type B solves problems. Guess which one builds lasting companies? $ADS

My advice on using #AI for your business: Find one annoying task. Use AI for that. Get comfortable. Repeat. Half the battle is just telling people it's okay to try it. Start small, build the habit, then expand.

Brilliant week back in India with @ChandruNarayana , @milly_putley and the team, loads of catching up and seeing how everything's going. We organised a cracking little Hackathon to get AI actually working rather than just talking about it. > Optimizing throughput with AI tools…

Matt Wilke (Mediaplus UK, former @Omnicom /@WPP) surprised me. His prediction about industry consolidation over the next 3-5 years is bold and probably accurate. It's refreshing to see programmatic veterans recognising the need for blockchain tech in the industry. Some hard…

Demographics and cookies are yesterday’s tools. Wallet contents give real-time clues to what you actually want without sharing your personal info. This is how ad targeting should work. #Adtech #CookieLess #Web3 #PrivacyFirst

A key takeaway from @Cannes_Lions 2025 this year for me is that, the advertising industry doesn't need to be convinced that change is necessary. It needs to be shown that change is possible. Happy that we are able to bring that change, with what we're building at…

If you have been following #CannesLion2025, you must have heard that @Walmart , @amazon and @Expedia are exploring stable coins. This makes absolute business sense to me, cut the middlemen, own the transaction loop! Is it about decentralisation? Not really, it’s crypto…