Sell Before We Dai
@SellBeforeWeDai
Sell Before We Dai was a fan-led protest movement encouraging Reading owner Dai Yongge to sell up before more damage was done to the club we know and love.
We can’t thank the football community enough for the amazing support #readingfc received. #pvfc with the abandonment, #bwfc with the tennis balls, #bcfc with the petition. Too many to list! Plans to repay this support have been in place for a while 👇🏻 #SWFC | #STFC | #UTS 🦐
We never wanted to exist and now we’re happy to go out of existence – but we don’t want Reading fans to forget what we all achieved together. We threw tennis balls, we showed red cards, we got a game abandoned, we lobbied outside Parliament, we marched through the streets of…
That’s it from us. As mentioned, we’ll keep our DMs open and @STARReading are also there to help fans of other clubs going through ownership issues. Nothing else to add. Job done. No more protests. No more statements. No more posts. Job done #readingfc fans. Thank you.
Tennis balls, clown masks and billboards… Marches, protests and petitions… How @SellBeforeWeDai united a fan base to save #ReadingFC from a Chinese billionaire… and won! @BBCSport @BBCSouthNews @DanGeorgee ⬇️ bbc.co.uk/sport/football…
Great stuff from @SellBeforeWeDai and @STARReading #ReadingFC rdg.today/reading-fc-gro…
"It's just absolute relief for everyone connected with the football club." @mrblthomas popped onto BBC Radio 5 Live yesterday evening to chat all things #ReadingFC. 🎧 Catch the full thing here:
No doubt we’ve probably missed a few obvious names off this list, but here’s our special thank you message to those who played their part in the campaign: sellbeforewedai.co.uk/updates #ReadingFC fans and the wider football community, you have been amazing. #SellBeforeWeDai
How are you planning on marking today's news? After words, pics, vids anything just so I can pull something together on our 'day of celebration' as SBWD put it #readingfc
Good morning 👋 its the start of a new era for the club 🙌 we were set up to help fans struggling with what was happening so on Monday join us at 7pm as we look to the future with our guests @JaydenWareham & @lucyybolitho (DM for link) 💙🤍 #readingfc #MentalHealthAwarenessWeek
🗣️ 'Too many people get involved in football and see it as a big toy' New Reading owner Rob Couhig discusses the takeover of the club 🎙️
I am delighted that the sale has now completed, this is wonderful news for the club, fans and our whole community. Fans have lived through an absolute nightmare for several years, thankfully this nightmare has finally come to an end. bbc.co.uk/sport/football…
🗣️ "I'm delighted for everyone in the community" Caroline Parker from the Reading supporters group 'Sell Before We Dai' says she 'can't stop smiling' at the news that the club's takeover has been confirmed 🎙️
🗣️ "We are incredibly relieved and happy, It’s a day which we thought, at times, may never happen." Reading fan group reacts to the news of club's takeover ⬇️
Amy and I are thankful to be in a partnership with Rob and Missy Couhig! It’s Rob’s tenacity that has gotten through this last year. We are all very excited to be a part of the Reading family and we will be attending many games. #RCouhig @ReadingFC
A day we’ve all hoped for and one you truly deserve as a fanbase, your continued support and relentless efforts have helped bring us to this moment 💙
Reading Football Club is pleased to announce that Redwood Holdings Limited have completed their takeover of the football club. Statement in full 👇
What an amazing feeling. We've got our club back! 💙🤍
The mission of #readingfc fans is complete. Sold Before We Dai’d.