Mehtab | Karta Ventures
@MehtabKarta
Investing in & operating 8/9 figure consumer brands. We welcome complex opportunities others are unwilling or unable to tackle.
We're looking for more consumer brands to invest in! Why work with us? -Since 2018, we have invested 8 figures of our own capital in everything from growth equity rounds, to turnarounds & special situations. We welcome complex opportunities that others are unable or unwilling to…
Great ep with with the usually quiet (but always insightful) @danGlazer hopping on FOPS w/ @SeanEcom and @MehtabKarta 🤙 Worth a listen!
FOPS Episode 12! How much do you pay yourself as a founder? What is a distressed business? Does offering cashback increase sales? This and more, below!
Make marketing teams love you by jumping into one ad account every week and put it in learning. Don’t follow up after.

Shoutout to @jsappington for helping us a random technical issue last week 🤠😇
Thanks to everyone that came out yesterday in Vancouver to the @9operators dinner event with @fulfilio! The turnout was great!!! 😌
Great opportunity. If I didn’t just have a kid I’d totally go!!!
Come join me on the Israel Tech Mission’s upcoming eCommerce leaders trip to Israel, September 14–18. We’ll explore Israel’s incredible tech, business & political scene, meet execs from Meta Israel, Wix, Aleph VC & more, and connect with peers from OpenStore, Overtime Sports,…
We’ve sold 50 million units with a logo I made in excel. Well, we're replacing it. I’ve learned a few things about logos through this process: 1. Your Logo isn’t Your Brand Logos are a part of branding, combined with many other factors like: - Product quality - Pricing -…
Sometimes you get slapped with a glass of milk because of @mbertulli

We're launching an insurance product soon, and are looking for a cofounder. Please drop me a DM if interested or if you know someone that is interested. Need industry-relevant exp and the ability to write a cheque. Doesn't have to be as much as us, but I want BLOOD. :)
Someone should just build an awesome app for looking at Meta ads. Doesn't need anything else. Just a dashboard that isn't broken with basic filters/pivot tables etc...lol.
We are trying out try before you buy at a jewelry brand with chunky AOV. Either incredibly stupid or…
Behold my work. Time to put @KevinEspiritu to shame

Almost all of the fastest growing dtc brands are disgustingly profitable. Very hard to create justification for burn.
Hey @grok please tag my top 30 annoying reply guys.
If you run a consumer brand, please stop using management systems from tech... 1. We don't have the same operating leverage in our business that tech does. This is the reality of manufacturing a physical product. 2. Avg com per head is much lower. You need more structure and…
One of you SaaS guys should sponsor Cribz but for warehouse walkthroughs or production facilities. Pls do it
New FOPS EP with Dan Glazer. Sean, Mehtab and Dan talk about: How much to pay yourself as a founder Understanding distressed businesses Why CashBack is an exceptional offer type +Much More.
Hey @grok, based on my interactions with the people I follow, who are my top 20 followers?
Not mine, but 3940j + 3970 are probably the most beautiful references Patek has made. Unfortunately they literally make nothing like this anymore. Everything now has horrible date windows, really cramped text, etc

