Matt Epstein

This week’s been war. No sleep. Slack chaos. WhatsApp and Slack have being pinging non stop. We’re building something with @aryehMaxx and @AY_Orbach that's HUGE. The Triple Whale team is all in. Maxx and AJ and the entire Triple Whale team are the most dialed, kindest,…

Obsession with branding is just ego in disguise. I wasted months polishing packaging, tweaking insert cards, and obsessing over my site trying to make everything perfect. Meanwhile, a competitor with shit packaging and branding was lapping us. Why? He pushed traffic. He had a…

I am an avid user of Triple Whale and Moby. I also worked hand in hand with @aryehMaxx @AY_Orbach over the last 90 days to make Moby come to life. Maxx and AJ are some of the nicest partners out there and BY FAR the most passionate entrepreneurs I’ve ever worked with. Happy…

It's absolutely wild what the team at @TripleWhale just launched Two months ago, I got beta access to Moby and I’ve been using it on an hourly basis since then. Moby turns your entire business into something you can chat with. Ask it questions, and using all the context it has…

Introducing Moby. A hyper-intelligent agent suite that can add $100,000+ of revenue to any 7-figure brand. Bold claim, I know. Let's see it in action:

The better I get at copywriting, the more I spot garbage that got watered down by 30 layers of approval. All so some 50-year-old Head of Brand can sign off on AI slop that “resonates with them.”

At 17, I made a choice that almost blew up my life: I started a Shopify store. Had this little idea… sell gift boxes. Started the store, got my first sale 3 weeks later and was hooked. But here's where the story goes downhill... After my first sale, building and getting more…

If you just got a US LLC, don’t use Mercury Wise is totally pointless Relay, also not user friendly So far best option for Ecom w US LLC is Slash by far

The CEO of a $100M brand almost fired us. Serial entrepreneur. Multiple big exits. But he hated our first round of creative. Team left over 100 revisions. So he booked time just him and me. Wanted to know: “Do you actually think this is good?” I’m 23. He’s been building…

Was at dinner with another founder. He was flexing how he “wins” every deal. -Gets agencies to agree to lofty guaranteed results, then demands full refunds when they don't. -Writes employee bonus clauses so convoluted no one ever qualifies -Negotiates vendors down to the…

8 months ago, we got dropped by a client after making their top-performing ads. It was a woke brand the kind where every employee has pronouns in their bio and “diversity” listed as a core value. Until it came to featuring creators who didn’t match their curated aesthetic. A…

We poached two killers last week. Not junior talent. Not “give them 90 days to ramp” guys. We paid them generously to get them in the door. And today they submitted their first deliverables... I saw some of the most dialed-in, no-notes-needed, god-tier output I’ve ever seen.…

My business manager got taken down but my ad account is still in tact and running ads Agency partners that I added can still see the account and it's still spending.... Yet I am not able to log in and manage budgets. What do I do? Willing to pay big money to solve this

We started Triple Whale 4 years ago... Today we have 160 employees, and 40,000+ brands use us. If I had to start from 0 again, here are 4 brutal lessons I’d burn into my brain 🧵

Slash Monthly Release – July 2025. Here's what’s new this month: ✅ Transfer Approvals ✅ Virtual Accounts ✅ Scheduled & Recurring Payments ✅ Accounting As always, stay tuned for our weekly highlights.

Since founding Triple Whale, I've personally met with over 5,000 ecomm brands, and seen benchmarks data from another 25,000 more. Here are the 5 truths I've seen from the TOP performers. Operators bookmark this👇

Your growth after product-market fit is mostly capped by your TAM Don’t launch 5 things at once. Grow one product until growth slows, THEN expand More products = → bigger TAM or → more confusion (too soon) Pick wisely