Drew Arciuolo
@DrewArciuolo
CMO @teamvktry | E-Commerce | Sports Nerd | @Stags_Base alum
1/ In early '22, we were struggling—low cash, poached execs, unprofitable. The pandemic nearly broke us By '22’s end, we were 20% above projections. In '23, we grew 240%. '24, we’re up 85% Missed my @9operators guide to 1B+ organic views? Here’s how we scaled 7 to 8 figures🧵
On Tariffs and Trade I've been asked my opinion on the current tariffs several times in the past 10 days. Here's my apolitical take: Every nation should create incentives and laws that promote fair competition. I will focus on those last two words. Fair and Competition.…
We’ve done some incredible things since starting VKTRY. Like, things I could’ve never imagined. I’ve gotta say, partnering with Alabama Football has been a “I can’t believe we’re here” type of moment 5 straight hours of content yesterday ✅ ROLL TIDE
Your growth after product-market fit is mostly capped by your TAM Don’t launch 5 things at once. Grow one product until growth slows, THEN expand More products = → bigger TAM or → more confusion (too soon) Pick wisely
PSA: Your brand either sees Google revenue dominated by BRANDED or NON-BRANDED search. Whichever side it leans toward should heavily influence your paid social messaging
True or false: The more a creative agency uses VEO 3 for a brand, the more savings they should pass on to that brand
Matt and his team do an amazing job for us as well. A+++ creative agency
Three months ago, Richie came to me completely fed up with his old creative agency. And when I saw the deliverables, i got it: – Shit editing – Broken English in the copy – Ads that didn’t even feature the right product Here’s why: 99% of creative agencies are middlemen. They…
Just launched Demand Gen today and I see this… anyone else see Meta performance affected when running DG?
So the brand that had the CVR going up and down by 100% (no joke) almost daily from Meta traffic last week and a half? Changed one thing… 1. Had Google team pause Demand Gen CVR has improved by…. 266% while revenue jumped up DoD. CPA on Meta fell by $22… 😵💫
Just went deep with @DrewArciuolo on the Boring Ecom Pod and holy sh*t One of the realest, most tactical marketers in the game right now. Here are 3 brutal truths Drew dropped about scaling brands in 2025: (Book mark this 🤯)
Huge lesson we’re currently learning after scaling from 0% to 15% market share very quickly: Finding the right balance between direct response & brand marketing is CRUCIAL, especially once you reach 8-figures in a niche market (like us). Direct response keeps the lights on. It…
I genuinely believe EVERYONE’S business can be driving more revenue TODAY just by making better video content. So, I put together these 3 content types to have your team focus on asap: 1. Content that ENTERTAINS first, EDUCATES second (lower CPMs) 🧠 think viral audios,…
If you’re below $10M in rev / yr Your product market fit has 10x the impact on your meta ad performance over the economy
Does anyone have advice for running TV campaigns?? We’re planning to push a large % of test budget toward TV later this year and I would love to know what’s worked / hasn’t worked for others
My advice to any brand struggling with content: No one should be better at telling your story than YOU. Before you pay anyone to make content for you (especially AI), you should be able to effectively communicate 1) the problem 2) the solution 3) the offer In a MILLION…
It was nice being on the other side of dunking for once 😂 amazing experience handing out @teamvktry insoles and throwing lobs with some awesome people last week! #ad #vktrypartner #vktryinsoles
Talked to a footwear company founder today who asked for advice on how he can market his products better to his specific niche I said you’re going to have to create a lot of content that addresses - communicating the problem they’re dealing - the solution to that problem -…
There are TWO metrics that we’re seeing directly correlate with rev right now Not total site traffic, not conversion rate, not CTR.. Any guesses?