Martin 🏹
@Martinoleary
irish tech marketer who accidentally ended up in fintech in dubai. helped scale something to $5b by ignoring most marketing advice. tech, ai, startups.
kevin o'leary has a labubu hanging off his man bag. if you told me 5 years ago that a canadian shark tank judge would be flexing a $30 chinese toy i would have laughed. but here we are. pop mart just did +500% in 12 months. $40b valuation. dua lipa and rihanna are posting…



bootstrapping is like hiking up a mountain with a fridge on your back, but scaling is just taking the ski lift down.
every non-techie is sleeping on claude code because it runs in the terminal but after 2 weeks using it, i’m all in. here's how to get started even if you're not a developer (i'm not) 1. install & run it yes, in the scary terminal (see image) 2. give it a dumb goal “i want…

turns out product-market fit for robot dogs wasn't search & rescue or military ops. it was rich people's paranoia. asylon figured this out & turned it into a $150k/year subscription service, they also just raised $26M

the best marketers don't sell outcomes. they sell identity. nobody bought an iphone to "stay connected." they bought it to not be the android person
we now measure saas success in months not years
Lovable just crossed $100M ARR in 8 months. Faster than OpenAI, Cursor, Wiz, and every other software company in history. Today we're launching a game-changing update, it reduces the error rates by 91%. Introducing Lovable Agent:
strategy meetings are just expensive ways to pretend we know what we're doing
saying just “work at Anthropic” is the new “why don’t you just buy a house”
If you’re in your 20s in tech right now, a couple of years at OpenAI, Anthropic or a great AI startup will give you 10x the career juice of any MBA or graduate degree (and a lot less debt).
the tesla diner solved a big problem. ev charging stations are lonely, awkward places where you pretend to check emails while avoiding eye contact with other drivers. not anymore, now you can avoid eye contact over milkshakes.
Try it out. Aiming to be a fun experience for all, whether Tesla owners or not. Will keep improving.
the most cyberpunk thing isn't that 72% of teens use AI companions it's that they trust them less than real friends (50% distrust) but use them anyway. they know it's fake and don't care. pure utility relationship. more honest than most human ones tbh
orchestrators ship symphonies. coders debug single notes. figure out which one you want to be
corporate retreats are the NFTs of team building big teams hype them up because they need something flashy to justify headcount. small teams quietly build culture in group chats, side channels, and DMs
feels like watching a magician reveal all their tricks mid act… then asking for applause
This video is super impressive, and I respect WPP for making it . But it does sort of nuke the entire industry, themselves included. The whole model for years has been - What we do is hard, so pick us, we're beyond smart, so you need our superlative humans. ( we are expensive )…
PMF is binary. you either have users breaking down your door or you don't
a common trap I see start-ups fall into is getting stuck making small tweaks / optimizations to a product without core PMF, when what they really need is a big bold swing in a new direction if your W1 retention is 10%, i'm sorry but you likely need to rethink the core product -…
youtube plays on my tv more than netflix now turns out that’s true for most people, youtube gets watched twice as much as netflix
we live in the age of pure leverage now. zero marginal cost products, infinite distribution, & compounding attention… these are the defaults. power laws used to play out across value creation through company building. now they’re playing out across actual *labor* markets.…
Update: was informed of a $1.25 billion offer for four years, new highest I've seen guys what the hell is going on