Tom Goodwin
@tomfgoodwin
Keynote Speaker/Author/Consultant Co-Founder:All We Have Is Now New weekly newsletter http://tomgoodwin.substack.com/about
Agentic AI is mega vague but I guess I'm seeing three types. 1) Consumer Agentic stuff- Go make my trip happen. Business. 2) Role based AI - "marketing bot", "Customer service bot" etc 3) Systems based AI - "here's a workflow to automate" Thoughts?
Agentic AI makes the worst intern you ever had, look like a genius * *For 99% of real world tasks. For that 1% of things it's astonishing, but it's 1% of things, and maybe one day it will be 5%
They have all these "just walk out" stores in airports now and it just blows my mind that anyone ever thought a barrier to a store was a good idea. Theres something about technology rollout / predictions vs actually thinking, that always astounds me.
Dearest Client, We’re not asking you to gamble on a coin flip. We’re asking you to take a calculated risk on the skills, wisdom, and creativity of the people you claim to have hired for those very things. Love, LCB
It's so dumb wet signatures are still a thing. Here goes $80 to send a piece of paper to the UK for no reason.
We've spent 30 years building an internet and computers systems designed to keep out any sign of bots. Designed around cyber threats, privacy issues, complex terms of service, rate limits, safeguarding data, & someohow VC's and consultants think Agentic AI is coming fast
“No other industry has declined so badly in the past 20 years as marketing.” Tom Goodwin has had enough — of dashboards, click-through rates, and work that nobody remembers. In his latest column, he argues that modern marketing is broken and calls on all of us to fix it. “Do we…
I'm always so intrigued by everything about this. The web is such a dirty mess. Few seem to want to make it better.

For the last 10 years, we’ve deliberately and meticulously built every layer of the AI stack, which has positioned us so well today. (h/t @TheInformation)
For the last 10 years, we’ve deliberately and meticulously built every layer of the AI stack, which has positioned us so well today. (h/t @TheInformation)
Been using some agentic AI tools tonight 1) It's Teriffying watching your computer synced to a machine with permission. 2) It doesn't work for most things, ever. 3) If you think agents are incredible, be prepared to to have you mind blown by workers on Upwork.
CEO playbook for 2025 Announce plan do use something really bold, contentious, profitable, but kinda impossible, by using super advanced technology Share price goes up Walk it back Everyone is relieved, CEO looks tech savvy and pioneering, nobody needs do anything. #delta
These days the world rewards shitty behavior like never before.
Almost every B2B SAAS wants to you got to a new customer landing page when you sign in for the 120th time that week.
Has spell check got worse in the last decade. These days I can write 5 nonsensical words in to ChatGPT & it knows what I mean Whereas Spellchecker won't let me start a sentence with "Were" - doesn't know its/it’s, or well/we’ll & I see no suggestions even if I am only one…
The only question I want to know about AI is , is this making something better. Is it good enough? Is it an improvement ? Is it the best we can do?
It's also people who obsess over numbers. You can't measure how happy you are, but you can spend all day optimizing for whatever the fuck they measure all the time. And you get all the data in blood tests. It's the arithmatocracy everywhere. Numbers over feelings.
My wife just compared all this tech-adjacent extreme longevity focus in men to anorexia in women. A physical manifestation of anxiety and lack of control. And now I can't get the thought out of my head. Spot on.
In a lot of markets Google and Meta account for about 60% of Digital Ad spend, in the UK it's more like 75% But of our online time, only 10-20% is spent with them. Most Advertisers are minuscule, don't use agencies. The failure of the entire "rest of digital media" to offer an…
Based on about 1,000 hours researching VC's I think 43,294 VC firms claim to be early backers of Airbnb. And the same 43,294 VC firms claim to be early in Uber, Facebook, and Hewlett-Packard