Schekels

Grateful to see GiddyUp named one of @Shopify's Top 10 Affiliate Networks for Marketers to Join in 2025. Appreciate every brand, affiliate, and partner who’s been part of our journey so far. 12 years in, we’re having our best year ever… and it still feels like day one. More…

Running cold traffic on Meta from a brand page still works, but running from a person now works 10x better. That’s why the top Meta killers are whitelisting real humans and/or spinning up AI avatars… because people trust people more than logos. Always have and always will.…

Here is something most ecomm marketers/brands need to hear: The top DR ecomm brands (esp in the affiliate industry) are able to afford insanely high CACs because their post-purchase upsell flow is a f*cking machine. – Upgrade to premium version – Add another for % off –…

Feeling saucey this morning, so here you go: Non-branded statics are absolutely dominating right now on Meta. Similar to what you might see on Native channels but not as extreme. Affiliates have been doing this for years and now bigger DTC brands are finally catching on,…

There’s been a lot of debate lately about whether agencies should start DTC brands or stay agencies. But almost no one’s talking about the option more agency owners should be considering which is becoming a paid media affiliate. A few of my friends have successfully…

Damn, this post took off… so let’s take it a step further. You want lower CPMs on FB? What I see some of the biggest affiliates and brands do in the comments section is stir the pot. In addition to replying as the brand (which is a great add from @Jason______A ), they get a…

Affiliate Takeover was hands down the best industry event I’ve ever been to. The quality of people, the energy and the momentum around white hat affiliate ecomm right now… it’s different. So many guys absolutely killing it and just as many new faces getting results faster than…

Barcelona bound. If you’re attending Affiliate Takeover, hit me up. We’re rolling deep and have some exciting stuff lined up. This is gonna be one of those events people won’t shut up about after.

Hearing this from so many DTC founders and agencies right now... “Meta is dead” “Our CAC is through the roof” “Shopify brands are closing shop” Meanwhile, a newer DTC brand on @thegrommet is quietly printing. Their YTD so far looks like this: - $51K in total sales - $9K in…

Sitting in a doctor’s office and thinking about one thing: Q4 is the f*cking Super Bowl and we’re already game-planning it now. At GiddyUp, Q3 isn’t “slow.” It’s where we build the machine. Here’s a taste of what’s happening behind the scenes: – Launching some incredible new…

So many ecomm marketers spend hours brainstorming angles when their next winner is buried in the Facebook comments of their competitor’s top performing ads... and they didn’t even look. Too many marketers say they’re too busy pretending they’re above it. These are the same guys…

Despite what most fractional CMO and brand consultants on X say, this is great advice for the majority of ecomm entrepreneurs in the industry.

If you’re a US tech/Saas or a service based business investing in technology to eventually make the transition, you really need to read this and take action asap. This is an incredible example of how one conversation with the right tax expert can literally save you tens of…

Another BANGER video ad coming out of our AI Creative lab at GiddyUp. This one is for our patented pain patch client, who our affiliates have dominated sales for since 2020. This entire Storytelling Mini-VSL was made with 100% AI – The script, music, voiceover, and all of the…