Dylan Ander | CRO & SplitTesting
@DylanAnder
After $5b in client sales, only dude on Twitter that guarantees to increase your conversion rate or I’ll pay YOU. Saas: http://Heatmap.com | 3 exits in Ecom
Today we’re introducing Heatmap Web Analytics! Let me guess… you’re frustrated with GA4, stuck setting up custom code, and getting delayed (often inaccurate) data? Miss good ol’ UA? Ecommerce friends, now you have it back and SO MUCH MORE. Here’s how:…
If you have a decent offer to sell your company, you should sell 9 times out of 10.
What finance related opinion do you have that will have people like this?
In 2023, I was clearing six-figure profit months with Split Testing and wanted to buy a brownstone for my family in NYC (NYC prices 😅). Had to be all cash, and I lost out on many future homes I wanted. I started asking my network: "Hey, would anyone want to put in a million…
I’ve always been a bit sketched out by TikTok attribution. Sales go up, spark ads are running, but GA4 shows nothing, TikTok’s native data is inconsistent, and UTMs fall apart when someone scrolls and comes back hours later to buy. That’s why I started testing Heatmap. It’s a…
Signing off for the week Have an awesome weekend everyone 🫡
97% of brand surveys are bullshit They ask their customers: "Why did you buy from us?" Then they wonder why they get useless feedback. I made a guide on what to do instead
Most brands think they know their customers... Then I show them ONE heatmap insight and their jaw drops. "We had NO idea people were doing that." I’m giving you 7 survey questions that reveal what your analytics NEVER show Like + Comment “SURVEY” and I'll DM the framework
3 questions to ask if you’re planning on exiting your company: #1 ARE YOU GROWING? No? Don't sell if you can’t. You need upward momentum. YES? Proceed to question 2. #2 ARE YOU ENJOYING IT? No? Consider selling. Proceed to question 3. YES! Don't sell. Keep building. #3…
🌶️ HOT TAKE INCOMING. I hear EVERYONE say LLM integrations with checkout are going to "destroy the focus on websites".... THIS IS SO FALSE. What ranks on google? websites. where do LLMs get their training data from? websites. how many will directly buy here vs click a link to…
Now this is really interesting for all things ecommerce…
Nearly every apparel brand I see crushing it out there have 3 setups: 1. Rip ads to homepage and let them freely shop (best results I’m seeing) 2. Ads to collections pages based on the creative you use 2. DPA/catalog ads to PDP Sample size of ~80 that I’ve dove into myself
do funnels actually work for apparel brands?
