Criminally Under-Followed Growth & Marketing Geniu
@ChereneAubert
svp of ecommerce @ILIAbeauty | prev: growth @bobbiebabyco & strategy @commnthreadco | Book https://www.mentorpass.co/me/chereneaubert
I spent the last 7 months of my career slowing growth during an industry supply crisis. I peeled back every growth lever and learned secrets untold. My assumptions about what was driving growth were shattered. With confidence, these are the 3 most impactful drivers of growth:
We’re hiring a Marketplaces Director at ILIA. Looking for someone to own our Amazon + social commerce marketplace strategy, building a thoughtful approach that balances growth, customer experience, and brand equity. International experience a plus. Know anyone?
Someone said TripleCheck 😭
It feels good to finally be addressed by my real name. Should I accept?
Would like to chat with 1 of the 500 brands who have tested this. Know of any?
Introducing Moby. A hyper-intelligent agent suite that can add $100,000+ of revenue to any 7-figure brand. Bold claim, I know. Let's see it in action:
Have my new response to “explain incrementality to me like I’m 8 years old”
About 80% off sales were generated from an SMS to grandparents (not incremental), the other 20% was incremental driven by signs. Waving at neighbors as they drove by was not incremental. Offering non-cash payment methods was also not incremental. Cash is king in the streets
They played Coldplay at the Pilates studio
Our creative team is UNMATCHED. A social vignette for our new product launch campaign.
Follow follow follow
on a mission to get to 10K followers without paying for twitter
check out my new display name
Criminally under-followed
Criminally under-followed
on a mission to get to 10K followers without paying for twitter
nothing humbles me more than this
AI is actually creating new jobs
It's happening!
I was so compelling I made @ChereneAubert late for an appointment. How's your Friday going?
As a beauty brand executive, I apply skincare and makeup frequently to make sure I really understand the business.
The Lyft CEO actually works as a Lyft driver every 6 weeks to make sure he really understands the business. This should be standard in all companies, with few exceptions (I don't think airline CEOs need to fly passengers around lol).