BG (Bryant Garvin)
@BryantGarvin
BG | Dad | Operator In Residence @triplewhale | Advisor @ozlosleep | Previous CMO @GrooveLife_ | O.G. Ads @Purple - “Purple is God status arbitrage” @web
What I said in 2020 still applies today. Just ask my friend @coryhenke and the other brands we’ve both scaled with YouTube as part of the growth equation
When people tell me #YouTube doesn't work for #DTC #Ecommerce So much I could say... but for starters where else can you get (as a bootstrapped brand) 1.89 Centuries of your brand content consumed as ads with sound on & consumers fully immersed in the experience? #branding
This is a huge shift for Amazon If your brand is on Amazon… I bet this starts to impact your Amazon sells. BUT I bet your DTC site shopping starts performing better on branded search
Confirmed.
I really appreciate Matthew’s take here BUT I completely disagree with LLMs/Chats being a big threat to Amazon. Amazon’s biggest MOATs are ✅Largest Selection of Products ✅Fast “Free” Delivery ✅60% of all product related searches Those are big moats However I do think…
Been thinking a bit about AI + Ecommerce lately. Here's my take. (so far) We need to break the consumer buying of things into two buckets: 1 - Transacting 2 - Shopping LLMs/Chat tools as we currently know them feel like a bigger threat to Amazon than they do to brand sites.…
One of my classic ways to bait engagement on ads is to have a typo or punctuation flub At Purple a typo was one of the best performing Meta ads for a year and it absolutely drove the internal comms team nuts “Brand” hates it, but it works… maybe now even more than ever
How long before people intentionally put in typos to make sure people believe an LLM didn’t write a thing?
I’m not religious, but as I study the models powering chatgpt and realize how stupidly simple this technology is compared to the complexity of the human brain, I can’t help but wonder how something so profoundly powerful is even possible. OpenAI is spending >$13 billion on…
We're hiring for a Full Time Meta Ads Media Buyer at Harkla! It's 100% remote. Are there any job boards that are best for this position? We've posted on: - LinkedIn - Indeed - WeWorkRemotely - JobRack Eu
In light of everything that's happened this week, there’s a few things I want to say. I have been rocking with Triple Whale and the founding team since they launched in 2021. I was literally in the middle of hiring and training an intern on how to build a whole reporting…
I got hit up way too many times yesterday, so I wanted to set things straight. I was just playing around with @iamshackelford about getting paid by TW. Obviously Nick clearly stated he didn’t get paid to post and I was just giving him shit as he’s a homie. If you’ve followed me…
This guy has to be the worst contributor to all of DTC Terrible agency Terrible brands Terrible podcast
Made by Moby🐳
Breaking: Sydney Sweeney has just been tapped to head the promotion of Triple Whale’s exciting new AI assistant “Mooby”
Influencer budgets just aren't optional anymore. If you're spending $300k/mo on paid media and $0 on creator marketing... good luck
A great product with great marketing is an unstoppable force🐳 So excited to bring this to market and change lives ❤️
The Complete Influencer Whitelisting Guide is HERE Inside you're going to get: 🚀The 3 Methods of Whitelisting and How to Execute 🚀How to Find Creators and Influencers to Whitelist 🚀Lessons from MILLIONS in adspend Get the guide by signing up at the link below👇
We are being fed fake food that’s chemical poison American has been saving McDonald’s, Burger King and Five Guys to compare how the food looks after 30 days He then compares it to their burger he’s been saving for 7 months This MUST be stopped. Make America Healthy Again