Arielle Selya
@ArielleSelya
Academic-turned-consultant in tobacco harm reduction (Pinney, JUUL, CoEHAR) and public health. Behavioral scientist and stats/methods expert. Opinions my own.
Master🧵of all my 's 🧵on THR science. Most (but not all) are my own studies. Disclosures: Through Pinney Associates, I consult for JUUL. I also consult for CoEHAR which rec'd funding from FSFW (now Global Action to End Smoking). My prior academic research motivated this shift.
This is peak anti-vaping madness. 100k for a position dedicated to spreading misinformation about the world's most effective smoking cessation tool and tobacco substitute. What else could @UniMelb spend this money on? Teaching? Mental health services? seek.com.au/vaping-jobs/in…
This book immediately hits 100% suspense and does not relent for a second! I did see the movie a few years back but only remember bits and pieces.

If you're not following @RobertoSussman 's Substack, you should. He has an excellent series on the science of e-cigarette aerosols: substack.com/@robertosussman

Our recently-updated “Real World Evidence of ENDS for Adult Smokers White Paper” analyzes four lines of evidence to examine the public health impact of adults who smoke switching to smokefree vapor alternatives. Let’s look at the first line of evidence: Market Data.
Various melons and gourds growing in my garden and out of my compost pile. Not entirely sure whether they are cantaloupe, pumpkins, or butternut squash (probably some of each), but I'm excited to find out!




Watch Michael Russell Oration, delivered by Arielle, available now on GFNTV! youtube.com/watch?v=9MD3Zw…
Can the "broken" peer review system be fixed? @ArielleSelya took to the stage at #GFN25 to analyse the current state of academic publishing in 2025.
Okay, finally watching You Don't Know Nicotine @KnowNicotine @Biebert ... ... as I (try to) multitask reviewing this week's new nicotine literature!
We can't wait to get more authorized products onto the market! We have developed a portfolio of adult-oriented flavors beyond Virginia Tobacco and Menthol to provide adults who smoke with an increasing variety of options that we intend to submit to FDA for their review.
I'm happy to see you got authorization, but as long as it's only tobacco and menthol flavors, it won't do much to convince smokers to switch. Part of what worked for you back in the day was the flavors; a smoker deciding whether he'd rather burn another nasty-tasting stick or…
Really good news. Juul has an excellent ergonomic design and is possibly the safest e-cigarette available in the market. All emission studies consistently show its aerosol having negligible levels of toxins.
Huge accomplishment today for tobacco harm reduction! Juul's strong science won out in the end, and I'm honored to have contributed even a little to this effort.
Exciting day for making cigarettes obsolete in America. FDA has issued marketing granted orders for the JUUL System, recognizing these products as "appropriate for the protection of public health." Over 2 million adults have switched completely from deadly cigarettes using JUUL…
Happy Capybara Appreciation Day!
Time for some vacation pics. We got to visit the Capybara Cafe in St. Augustine, Florida, last week! They are just as chill and friendly as they look.
Absolutely, that’s the heart of real freedom. You don’t have to agree with someone’s choices to respect their right to make them. Personal responsibility and bodily autonomy should never be handed over to the government.
Your Tuesday morning reminder that you can disapprove of someone's lifestyle choices and still believe that the government has no right to take them away.
Watch full Oration by @ArielleSelya, available now on GFN.TV! youtube.com/watch?v=9MD3Zw…
Bringing together science fiction and science fact, @ArielleSelya expertly sums up the systemic issues facing researchers in the modern era in her #GFN25 Michael Russell Oration.
A PubPeer comment from @ArielleSelya and @LynneDawkins where they critique an article by Australian researchers. "Egger et al. Debunk a Strawman Version of the E-Cigarette Displacement Hypothesis and Fail to Consider Stronger Evidence" pubpeer.com/publications/9…
Thanks to @ArielleSelya #Vape #USA #Adolescents @JeNeFumePlus @ADLERMarion3 @PrDautzenberg
🚨New paper alert🚨 TLDR: Most youth e-cig use starting ~2019 peak was transient & experimental: ▶️52% stopped by 2021 ▶️60%⬇️degree of use ▶️Concern should be on escalation (17%) & heavy use (5%) This is an unfunded side project, not related to my consulting to Juul & CoEHAR
Such a fascinating talk on what is wrong with academic research in the US The State of Academic Research on Nicotine | Michael Russell Oration 2025 gfn.tv/vids/michael-r…
I think it's time to agree on Good Research Principles for tobacco control research, and the communication of the results of that research.