Mubbu

Your personal brand is your most valuable asset But it only matters once you reach Authority status An Authority: → Closes whale clients → Builds a lasting online legacy → Is the Go-To person in their niche This means: → No templates → No fake virality → No inauthentic…

How to build a $1,000,000 personal brand: → Post daily (even when it’s mid) → Promote your offer 3 times a week → Comment meaningful responses on posts → Document your reflections & thoughts weekly → Give real opinions on current events in your industry → Optimize your…

I turned off paids ads completely for my app and replaced it with clipping. Let me explain why... Last month I started an experiment: what would happen if I cut paid spend completely in favor of clipping? The results: clipping is on pace to get more paid users than ads were…

You need to be sparring with your team Intellectually battle each other's strategists and ideas with facts & proof Everyone is bringing their best plan to the table and ripping it a part together to create the best path moving forward This is how companies scale & how…

Slow down and figure out what’s truly worth betting on:

Something I’ve been thinking about a lot lately is how important it is to surround yourself with people who are chasing mastery. I’m not just talking about founders or marketers or operators. I mean, anyone who’s trying to get great at something. Athletes, musicians, artists,…

Go into a 60-day strict monk mode Complete every single goal you had Go on a 7 day vacation afterward During those 7 days, figure out your next goals On day 5 you will be itching to get back to work When you come back, start a new monk mode And repeat

Your lens can change. Your blueprint can change. I had friends in Atlanta who couldn't fathom making $100K a year. I had other friends in Miami who couldn't fathom making less than $1M a month. Same people. Different exposure. Different lens. Your current situation is your old…

I had 12 stores that failed before my first profitable one. My first client, who paid me 4 figures, asked me for a refund. My first SaaS failed miserably. People see accounts like mine and think we all got it figured out. In reality, we are just consistently going through the…

Your mind isn’t broken. It’s just running loops of the same habits, thoughts, emotional spirals. Day after day, year after year. The danger with loops is they feel permanent but they’re not. They’re just rehearsed patterns you haven’t questioned yet If you want to change your…

$5m invested in stocks & crypto, a fully paid-off house in your dream city, and a business that's predictably cashflowing every month is really all you need to enjoy nearly any luxury in life

"And this month we're up nearly 90% YoY" @johnhickey1970 The Mogul Media Effect

Hiring red flags to avoid: - Lacks ownership - Doesn't have a sense of urgency - Has a “clock-in, clock-out” mindset - Can’t take constructive criticism - Needs constant hand-holding - Can't ask the right questions for support - Highly disagreeable. They always need to be right…

Founders you admire and look up to the most, are the ones who master the monotony of the day-to-day. Most people have this romanticized business. They think it's glamorous, victories, constant excitement, and million dollar plays daily. But the reality is much more boring. Your…

I found the AI that every e-commerce owner will be using in 12 months. I've been testing everything in AI from agent stacks to dashboard builders to GPT wrappers. But this is the ONLY tool I've seen that feels like the future. Raw intelligence that you couldn't even imagine and…

Start with ONE offer for ONE audience. Here’s why: → A single offer keeps your focus sharp → A single audience keeps your messaging precise → Together, they position you as the go-to expert in your niche Once you’ve perfected 1:1 and are known in your industry, then you…

A CEO's main role is to make sure everyone is aligned on the vision. Steve Jobs would take 100 of his top employees to "renew focus" AKA realign each of them towards the North Star. All this meant was - Meeting with his top performers to remind them of the vision - Identify…