William Allen
@williamallen
Building at @cloudflare. Prior: Co-founder/CEO of Chamber (acq by @casaHODL), VP @Adobe (GM @contentauth, @Behance), COO Behance Inc, @TEDTalks many years ago.
Today, we @Cloudflare launched something I’ve wanted to see in the world for over half a decade. Cloudflare now allows you to opt-in to preserving Content Credentials / @C2PA_org metadata as your images are resized and transformed across our global network.
I came to @Cloudflare because I felt they were uniquely situated to build great products in a changing AI landscape. ✅ We brought @C2PA_org provenance to Cloudflare Images so the world can know what is real. ✅ We're proposing & implementing open identity standards for bots,…
🎉 Big news - Cloudflare's new pay per crawl model is here! This permission-based approach for AI content scraping empowers creators to control and monetize their content, ensuring fair compensation and building a sustainable future for original work online. Learn more:…
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has @cloudflare (15 years old, public, 4k people) always been shipping things people want at this rapid rate, or is this some new phase of excellence? i’m quite curious how so, either way.
I agree.
An important kind of social network will be one where no bots whatsoever are allowed.
I don’t think he’s ever told the story, but it’s worth telling. When we were selling @Behance to Adobe many years ago, @scottbelsky made a spreadsheet of every employee (32 of us at the time) and personally negotiated each persons title, salary and incentive structure, and made…
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Grok 4 (Thinking) achieves new SOTA on ARC-AGI-2 with 15.9% This nearly doubles the previous commercial SOTA and tops the current Kaggle competition SOTA
Bots can start authenticating to Cloudflare using public key cryptography, preventing them from being spoofed and allowing origins to have confidence in their identity. cfl.re/40xTGVx
An open Internet depends on a model that incentivizes great content to continue to be published. Proud to partner with some of the best publishers and AI services to launch a new model built that rewards high-quality material in a new AI era.
Cloudflare is making it easier for publishers and content creators of all sizes to prevent their content from being scraped for AI training. Here's how: cfl.re/4l2cXqp
you can now build AI agents using @OpenAI's Agents SDK and run them globally with @Cloudflare’s Agents SDK. pretty much everything you'd want for building real ai agents in one stack blog.cloudflare.com/building-agent…
Cloudflare Containers are now available in public beta. Deploy simple, global, and programmable containers alongside your Workers: cfl.re/4kNjs06
was offline for only two and a half days and @AnthropicAI launched Claude 4. what a week!
The real reason you shouldn't have back to back meetings all day is you might miss the launch of a new frontier model. Can't wait to try this one...
The real reason you shouldn't have back to back meetings all day is you might miss the launch of a new frontier model. Can't wait to try this one...
Deep Think in 2.5 Pro has landed. 🤯 It’s a new enhanced reasoning mode using our research in parallel thinking techniques - meaning it explores multiple hypotheses before responding. This enables it to handle incredibly complex math and coding problems more effectively.
This is incredibly important for the future of an agentic web. If bots are going to do more for us, we need to reliably identify them. Here’s the open standard we’re working with the IETF to implement. blog.cloudflare.com/web-bot-auth/
There is a lot of wisdom in this tweet.
you can vibe cook but not vibe bake, and i think that’s kinda beautiful
This is incredibly fascinating and matches all the conversations we are having these days with content creators and foundation model companies. My key takeaway: good fences make good neighbors. It's best to a) declare your policy but then b) actually enforce it.
Adding a rule in robots.txt does not guarantee that bots behave, of course. Still relies on good faith adherence unlike a WAF where you can actively enforce. For comparison, very few explicitly allow (which makes sense, most of these bots crawl by default unless you try to stop…
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have a question about @cloudflare ? ask claude. debugging an issue? ask claude. setting up dns? claude can do it all — we've added 13 cloudflare MCP server(s!) that are now live read our blog post for details, and 4 important lessons we learned along the way 👇
You will be happier, more productive, and tbh healthier if you stand up and walk around while doing any 1:1 as audio only.
Launching a campaign: more phone calls, fewer video calls. If it’s just one-on-one and we know each other, let’s skip the Zoom. You know what I look like. No eye candy here.
Quality content still matters.
Web search functionality has, in a way, made LLMs worse to use. "That's a great question. I'm a superintelligence but let me just check with some SEO articles to be sure."
I 100% believe this - because it's possible today: x.com/williamallen/s…
Within a year, an AI sales rep will join every human sales rep on every Zoom and call 🤖 95% of “I don’t knows” and “Uh I’ll get back to you” will be gone Within a year, an AI BDR will answer all inbound sales questions 🤖98% of humans setting up appointments with AEs will be…
If you aren't concerned about the profound potential disruption to your business from the advancements in models like o3 or 2.5, you aren't paying attention. (this applies to everyone)
Cloudflare is just melting faces — how do they do it? What is the key to such an effective organization?