Wes Gay | StoryBrand
@wesgay
I help brands find the right words to make more money | Clarity in hours, not months | Led 100s of brands through @storybrand | writing a book about problems
I like Colbert Occasionally, anyway He’s quick witted. His improv background made for great interviews. I appreciate how he thinks about his faith But it feels like he fell into the same trap as so many other folks since 2015: He felt he needed to be aggressive…
I want to like Waze But when I search for a coffee shop I know is near me in ATL and it instead shows the Savannah location, I have to wonder how that search function works
Dude Perfect was in Atlanta last night Another sold out arena on their tour Their arc from trick shot videos to sold out arenas is incredible. Love what those guys do
Sometimes clarity doesn’t happen until you take action. Six months ago I thought we were moving to Nashville. We wanted a change. Nashville seemed like a great fit. We discovered a great school. My wife worked hard to get all of our kids accepted. Things seemed to be working…

This is a rule I never understood But the origin is fascinating
Watch any lacrosse game and you’ll see players sprint to the endline when a ball goes out of bounds… 🏃♂️ But did you know that this “Run Out” rule actually stems from the Indigenous roots of the game? A thread: 👇🧠
Gonna go out on a limb and say if a CEO is publicly cheating on his wife at a stadium show, he’s probably shady in the business May want to check the financial history
Corso’s final Gameday should be the biggest spectacle in sports TV history Navy jet flyover Every mascot on set Every Heismam winner and legendary coach Every ESPN personality Every guest picker Make it over the top and worthy of a TV legend
LEE CORSO FOREVER ❤️ @CollegeGameDay | @ESPYS
I don’t get the Pat hate He brings the energy of a mega sports fan, but is friends your favorite athletic,GM, legend, coach, announcer, and pro wrestler
The hometown kid gets an electric introduction from @PatMcAfeeShow! @mattolson21 | #HRDerby
This was a fun conversation We talked about how to get the words right in your business Too many companies have a confusion problem, and it’s costing them so much money
LIVE with Wes about StoryBrand to help companies figure out the words to use to make more money. x.com/i/broadcasts/1…
The intros for the home run derby were awesome It felt like a WWE event, and they know how to do events better than anybody else
Joe is right I started my business with a 2 year old and 6 month old. Had been unemployed for a few months and was desperate Desperation helps you focus. And work harder than others That’s how I hit 5X my previous salary in my first year Kids make you better
10 Real truths for childless people 1. Yes, we know what "having unlimited free time" is like as we had that pre kids...you spend it watching TV mostly 2. Childless people are not "richer" than families. Most homes you drive by are owned by people with kids 3. You actually…
I’ve been a fan of Thad’s for several years Then I got to hang out with him last year in Nashville. He embodies the quote “Music expresses that which cannot be said, but on which it is impossible to stay silent”
I wrote this song after reading the story of the two sisters Blaire and Brooke found still holding hands. This song came to me fast than I could write it. Sending this song out to the families who have lost loved ones. #campmystic #KerrvilleFlood #texas
This happens so much Including Instagram. It’s ridiculous
It’s interesting listening to people on podcasts talk about their success when you know for a fact they’re just lying Influencers, wild
Hot take: What if there was no Epstein list, and the hype around its existence was manufactured for influencers to gain power, followers, and cash? It didn’t have to exist. But a fantastical story of its existence is good for business
One of the greatest moments in sports TV history
🗣️🗣️42 DAYS UNTIL COLLEGE FOOTBALL SZN
I’m a simple man. When I see new neighbors having a BBQ plate fundraiser, I walk over to say hello. And I leave with a half rack of ribs, mac & cheese, and smoked green beans

This weekend I was reminded that I need to have cool hobbies Met a guy at the local antique mall who buys, restores, and sells vintage radios like this one. Some are 100 years old He has 150+ at his house. President of a local ham radio chapter. Helps widows get fair prices…

Concealed carry folks: What are you using these days? Looking for something smaller than my Glock 19, like the 43x or something in that size
The smaller the company, the less focus they have - They chase too many audiences - They say too much in marketing - They have too many products or features Less is more. The more narrow you get, the easier it is to drive sales
Them: “We need to A/B test this.” Me: “Sure. But have we talked to customers first?” Them: “Why bother? We can A/B test a different corner radius on tbe CTA button to see if that drives conversion.” Me: “Sure. But can everyone in the company clarify who our customer is and…