Victoria Crandall
@tori_crandall
African tech PR, brand storytelling | @nofilterpr | Middle East & West Africa dweller 🇸🇾🇲🇦🇨🇮🇳🇬 |
A must-read for any founder/CEO who is seriously thinking about their PR playbook.
An interesting article about how the startups and companies that are winning these days are led by CEOs who aggressively market their businesses. "It makes the path to having a successful business much easier if you have a CEO that genuinely lives that company's brand". And…
Here’s a hill I’ll die on: startups should prioritize organic social in their marketing. Invest in brand positioning & voice. Even B2B brands need personality. Hire and spend 💰on the best writers to bring it to life. Playing it safe ('professional') means staying invisible.
Folks on the TL: I’m looking for a Ghana-based 🇬🇭 freelance reporter with investigative journalism chops for a small project. Past experience writing for international media is preferred. Any recs are much appreciated. 🙏
I’m looking forward to giving a PR workshop tomorrow 10/11 at #MoonshotbyTechCabal. I’ll be discussing PR strategy and profile raising in a bear market. ⏰: 3:15pm 📍: Workshop stage You can register here: bit.ly/msworkshop23
The decline of Quartz Africa had some negative impact on the quality of business journalism on the African continent. It took away some visibility for local and foreign readers, and left things, internationally, to TechCrunch (and to a much lesser extent, Bloomberg).
Just 8 days away until my PR workshop at #MoonshotbyTechCabal. I’ll be taking you on a deep dive into PR strategy and how to raise your profile in a bear market. 📅 October 11 at 3:15pm (TBC) 📍 Eko Convention Centre, Lagos, Nigeria See you there!
Why on earth is Kenya leading an armed intervention in Haiti? 🤦♀️ semafor.com/article/09/28/…
I'm stoked to be giving a PR workshop at #MoonshotbyTechCabal. I'll be sharing actionable insights on how startups can think about PR strategy in a bear market. Hope to see you all there!