Daniel ⛰️
@thedanielokon
Co-Founder of ACTIV - an ad/creative performance agency for health & wellness brands + building our own 8 figure brands | learn more: http://www.weareactiv.com
Helping brands scale from very little in revenue to hundreds of thousands and changing the founders lives never ceases to get me excited. I am so grateful for what I get to do every day, seeing those Shopify sales continue to go up and our work directly contributing to it is why…

Flew half way across the world to spend a nice chill week with the crew! Met some of the best in the biz and friends for life! @zachmstuck @brad_ploch @andrewfoxwell @thedanielokon @jsappington @MLukashewich @GrantWydeven @Simon__Rob @freddyrode3 @Colby_Flood @joshsuggss…
Really happy with our 3PL. Tickets are down 60% and we are getting orders delivered sometimes in 1-2 days. Most of our negative reviews were due to shipping issues, that has dropped off to zero. Super important to have every part of the brand humming, and improve everything
Introducing Moby. A hyper-intelligent agent suite that can add $100,000+ of revenue to any 7-figure brand. Bold claim, I know. Let's see it in action:
Hey @grok can I mute every mention of you so I can cleanse my timeline
Taking personal responsibility even when you don't have to is a sign of true leadership.
Of course this is your your car @zachmstuck 😂 clearly it’s DTC not D2C

Just had the most racist thing happen with @turo One of their renters denied my rental last right before pickup due to an issue with my ‘license’ Absolutely ridiculous. Should be ashamed of themselves. Do better.
One of the most freeing and difficult things in business is realizing that your team is able to function really well without you. When you don't have to review every little thing, there's such a freedom but it's really hard to let go and let the team do their thing.
I've gone from being happy with a 2x NCROAS to being happy with a 1.2x NCROAS. AMA
Closing my DMs on X has been one of the best choices of my time on here.
ALERT: SaaS company raises prices due to all the new features you don't use and never wanted in the first place 🚨🚨🚨
Imagine working on a product for years, and launching on Meta and not being able to run ads because they want to protect themselves from people suing them due to Hims running ads and passing health data to them. Imagine. It’s happening. Better find some other avenues to find…
We’re experiencing the hardest year yet in customer acquisition. Meta:
Pivoting from health and wellness to apparel so I can run ads unencumbered.