The Second Serve
@the2ndserve
Pure, Original Tennis.
The latest issue of our magazine is now in our shop, with two different beautiful covers. Introducing: OPEN TENNIS VOL. 2 shop.thesecondserve.com
In 2025, #novakdjokovic is introducing new mysteries directly relevant to how he might wind down his all-time-great career. thesecondserve.com/goat-in-winter/
There’s a dearth of good tennis writing and new voices are sorely needed, so I was pumped to get my grubby paws on an early copy of Changeover by @girinathan — someone who’s leading the way ➡️ Will give my extremely coveted review soon.
Wimbledon is having retail success with the strawberry, selling out of a host of strawberry-themed caps and toys. But along with strawberry fever, learn the list of top-selling items at Wimbledon 2025 forbes.com/sites/timnewco…
The Wimbledon 2025 shoe report. via @tdnewcomb thesecondserve.com/the-2025-wimbl…
"Some people have an obvious destiny, and it seemed that Amanda Anisimova's was to hit backhands—angled and breaking the sideline, flat and blasting through the baseline, any trajectory seeming possible from any court position." — @girinathan thesecondserve.com/break-on-throu…
The Stack: We speak with WeTransfer co-founder Damian Bradfield, David Shaftel from @the2ndserve and Harry Nuriev on his installation celebrating 25 years of @EBnet and @032c_Workshop. Plus: ‘The Monocle Companion’ monocle.com/radio/shows/th…
“In one of the ATP’s most spiritually apt pairings of player and coach, this spring he began working on a trial basis with Safin, who, like him, is a Russian with fearsome baseline power who spent much of his time on court teetering on the cusp of self-destruction.” — @girinathan…
“Every time I was going on court and things were not going my way, the feeling is like you’re dying. It’s like someone came to murder you.” thesecondserve.com
Electronic line calling at Wimbledon means the conspicuous absence of the best dressed lines-people in the game. From OPEN Tennis Vol. 1, Lydia Horne unpacks one of the most recognizable partnerships in tennis. thesecondserve.com/high-horse/
Get your 2025 Wimbledon Shoe Report here! via @tdnewcomb thesecondserve.com/the-2025-wimbl…
This Wimbledon is looking a little sunnier for Andrey Rublev. It seems to me that both of those conditions for success—a decent draw and a sound mind—have been met." — @girinathan thesecondserve.com/andrey-the-gia…
had to go Bublik for this week’s newsletter at @the2ndserve
Some thoughts on the star-studded mixed doubles entry list for the #USOpen, and the Errani-Vavassori conundrum facing the tournament. Read at Bounces (this one is free, but do subscribe to get new posts in your inbox or app!): benrothenberg.com/p/2025-us-open…
The Adidas London Originals Collection is a 36-piece mix for Wimbledon, with inspiration drawn from 1970s tennis designs and even the iconic Wimbledon clubhouse. It also marks the first time the brand’s old-school trefoil logo makes a play on the Wimbledon kits since the 1990s.
Personally, I have to take frequent breaks from the news. This is where my love of sports helps. Athletes can be so encouraging, inspiring, and a positive reminder of what’s possible. The French Open has been a welcome respite from all the awfulness." Tam O'Shaughnessy via…