Stuart Brameld
@stuartbrameld
Founder @ Growth Method - The only work management platform built for growth marketers.
At Growth Method, we don’t test. We simply launch things at 3am based on a hunch Steve had in the shower. If it flops, we just call it a “brand-building exercise” and move on.
.@chamath is right re LLMs trained on the open web becoming commoditised. if OpenAI were to 2X their subscription cost we would immediately move to another provider as low switching cost and little differentiation (both ChatGPT and APIs)
This is the most thorough and informed discussion on SEO I've heard in years, well worth a listen lennyspodcast.com/the-ultimate-g…. Apple lnkd.in/eXK6yk2U Spotify lnkd.in/ezq99T9i YouTube lnkd.in/en5btcdU
great way to think about acquisition channel strategy 🎯
I often read that it's: "Focus on one thing" VS "Test multiple things and learn to quit." This is a false dichotomy. You don't have to go wide OR deep. You don't have to go wide AND deep. You can go wide THEN deep.
This is superb. Notice how "run a marketing campaign" is under turbo boost, not growth engine.
All of my GTM and growth strategy research summarized in one image:
Great article from one of our customers reflecting on building an agile, experiment-driven marketing & growth team linkedin.com/pulse/i-need-y…
.@SteveBartlettSC on experimentation 👏👏👏👏👏 cc @HubSpot
In 2010, Steve Jobs created a $70 billion category The iPad succeeded where so many tablets failed (e.g. the Newton) What most people don’t know is why the iPad sold 400 million units It’s because Steve Jobs understood one key thing A short story about category creation 👇
Several years into GDPR, it remains fucking bonkers in practice. Every site on the internet gets an awful pop-up that no one reads and clicks anything to make it go away as quickly as possible. It’s an idea that 100% backfired and is pointless and makes every website worse.
The Google Optimize integration for GA4 properties just launched. The best part about the new integration is the ability to utilize audiences from GA for testing/personalization is now available to all users (previously was 360/enterprise only)! support.google.com/optimize/answe…
the best of Lenny Rachitsky - growth strategy, marketing & gtm, scalaing, metrics and more - well worth a read lennysnewsletter.com/p/the-best-of-… #marketingtwitter
It’s hard to find good marketing stuff online. There’s a lot of noise. Here are 5 of my favorite resources 👇
this 👇
Creating knowledge without sharing it is elitism. Sharing knowledge without creating it is marketing. Creating knowledge for the purpose of sharing it is thought leadership. #SaturdayThoughts
"How can you tell if customers are excited by your story? Look for the Eyes Light Up moment (ELU). They will ✓ Perk up ✓ Lean in & listen closely ✓ Have a visceral reaction You don't need to memorize storytelling tactics. Stay present & watch for ELU." - @wes_kao
Airtable has growth experiments planning and execution template, watch the video overview here airtable.wistia.com/medias/les1r70…
don't run growth hacks, build flywheels saashacker.co/saas-growth-ha… cc @randfish @saas_hacker
“A secret of the top growth experts in tech is to think about every UX interaction as an emotional event.” — @dariusmc medium.com/p/increase-fun…