Skift

The travel industry isn’t just back — it’s transforming. The Skift State of Travel 2024 report breaks down the biggest trends, data, and shifts shaping global travel today. Explore where travel is headed next. 📊 Read the full report: hubs.li/Q03y41yK0 #StateOfTravel

Today’s traveler might be just as likely to pack sneakers or a paddle as they are a swimsuit. From sunrise runs in Central Park to beachside pickleball matches in Tulum, lifestyle sports are changing not just how we move, but where we travel. Read on: hubs.li/Q03x_0tx0

Delta’s Use of AI for Setting Fares Sparks Concern in Washington "Delta president Glen Hauenstein said during a call with analysts that the carrier was using AI to price 3% of its domestic fares" hubs.li/Q03ykYXB0

Hilton’s Sustainability Chief: Clean Energy Push, Hotel Upgrades Behind Emissions Drop "“Utilities mostly work independently in the U.S. They’re private entities,” Jean Garris Hand, Hilton’s global head of sustainability, told Skift." hubs.li/Q03ygwLV0

You’re gonna wanna read this. The Skift State of Travel 2024 is your cheat sheet for what’s really happening in travel — AI, luxury, global demand, and what’s next. Skip the guesswork. Start here → hubs.li/Q03yhcd90

State of Travel 2025: Our 7 Favorite Charts "The future of travel is unfolding now; you just need the right data and insights to see it. Here are our favorite insights from the State of Travel 2025 report." hubs.li/Q03ygrSh0

“No one needs another chatbot. We need an intuitive, multilingual agent built for real operations.” — Suzanne Elizondo, VP of Product, Phunware Read the top insights from the Skift Data + AI Summit 2025 → hubs.li/Q03yddlm0 Sponsored by @Phunware Hospitality

Glenn Fogel, CEO of @BookingHoldings, brings decades of leadership in travel, strategy, and innovation - don’t miss his insights live at Skift Global Forum in NYC: hubs.li/Q03ydXrd0

For airlines, an unwelcome word is resurfacing: tariffs. A 30% levy on European imports to the United States could take effect as soon as August 1. The prospect has airlines, manufacturers, and trade bodies scrambling to assess the possible fallout. hubs.li/Q03ydxqY0

The passport Index shows a reshuffling in the global mobility hierarchy. While familiar names still top the list, the momentum has clearly shifted. The United States, once ranked No. 1 just over a decade ago, has now dropped to 10th place. hubs.li/Q03ybqx40

We Asked 5 Online Travel Agencies in India How They’re Really Using AI "Is AI really changing how these companies operate? Skift spoke to executives across several Indian OTAs to find out how they are actually using AI." hubs.li/Q03y9v2r0

India Increases Air Seat Capacity to Kuwait for First Time Since 2006 "India has signed an agreement with Kuwait to increase the flying rights between the two countries by 50%, a move that has come after over 18 years since the last hike in 2006. " hubs.li/Q03y9sz-0

Business Travel Spending Forecast to Hit Record in 2025 "Business travel spending worldwide is projected to reach an all-time high of $1.57 trillion by the end of 2025, the Global Business Travel Association (GBTA) said Monday." hubs.li/Q03y91MH0

BizTrip AI Launches With Bold Goal: Corporate Travel Without the Search Bar "Tom Romary’s bold plan is to make the travel search bar obsolete, a phenomenon that is gaining ground beyond corporate travel. " hubs.ly/Q03y7YXj0

New to Skift Global Forum? 🎟️ Here’s your ultimate first-timer’s guide — what to expect, how to prep, and how to make the most of the travel industry’s premier event. 🔗 hubs.li/Q03y3KBm0 #SkiftGlobalForum

Southwest Sets Date for Assigned Seating, Launches New Boarding Process "With the new changes, Southwest also plans to use a new boarding process, bringing an end to its decades-long open boarding process" hubs.li/Q03y4tLz0

Airlines are investing billions to modernize how they sell. But bridging legacy systems, siloed teams, and rising expectations is proving harder than expected. What does it take to turn strategy into execution? hubs.li/Q03y1LFW0 Sponsored by IBS Software

This year’s Skift IDEA Awards raised the bar 🔥 Design. Innovation. Experience. The best in global travel showed up big. Think your brand has what it takes in 2026? Start planning now—this stage isn’t for the timid. 🏆 Pre-register your interest 👉 hubs.li/Q03xV66j0

Another new airline is coming to Saudi, but this time it's a low-cost option. Based out of the eastern city of Dammam and led by Air Arabia it will enter an increasingly crowded market. hubs.li/Q03x_nMs0

Copenhagen is one of Europe’s fastest growing airports this summer, and it's growing without much help from Europe’s low-cost airlines. It's legacy player SAS that’s responsible for most of the rise, as we explain in this week’s feature story. hubs.li/Q03x-ZZN0