Sam Seely
@samseely
🥽 CEO @knocklabs - the best notification system you’ll never build ☕️ prev: @frame_io, @percolate 📝 at http://samseely.com
We're ending launch week with a banger. Introducing Knock guides. Guides enable you to power in-product messaging—everything from paywalls and badges, to one-time announcements and banners—using your own components.
A thing I'm proud of at Knock: we revisit core product and make it better Our legacy version control flow was designed by yours truly and became a primary source of suck as the product scaled Knock icon @MikeCarbone just shipped a complete overhaul and the end result is a…
You can always count on @basementstudio for immaculate 90s vibes Go to @xmcp_dev and you can *almost* hear the goldeneye 64 theme
The thing I love most about this note from Scott at Cognition: the focus on employees. Tech is at its best when everyone involved in the outcome shares in the upside, not just founders and VCs.
It’s a privilege to welcome Windsurf to Cognition. Here are more details in the note I sent to our Cognition team this morning: Team, As discussed during our all-hands, we are acquiring Windsurf. We have now signed a definitive agreement and we couldn’t be more excited. Here’s…
Thinking about this tweet from @scottbelsky a lot these days There's never been an easier time to "take a shit load of photographs" when you're building a product No excuse not to prototype, play with it, see how it feels, then prototype again @v0 a big part of this at Knock
one famous photographer I know once confided, “it’s really just taking a shit load of photographs and then picking the best one.” Reminded me that quality is often a function of quantity of options, time and tools for creation, and taste.
Switched to Ghostty last night A small thing I like about it: its dock icon actually looks like a terminal When you’re alt tabbing all day, makes a big difference v. some abstract icon that’s hard to recognize Little details add up

Join @jacobmparis and me tomorrow for a live Vercel Community Session. @J_Everhart383 is going to show us how to integrate @knocklabs messaging and workflow tools with Vercel’s AI SDK community.vercel.com/t/community-se…
In love with these cover images for a content series we're working on at @knocklabs Inspired by old IBM and NASA manuals

Docs aren't just for humans anymore. Today a customer said they fed a "guide to Cursor and went from concept -> prod in a few days." Check out what we're doing to make migrating to @knocklabs easier 👇
Just heard from a customer who fed one of our migration guides into Cursor to automate their move to Knock from a competitor Thorough docs (context) + management APIs + MCP server = no more switching costs Good for customers and for high-quality products
Sat down with @J_Everhart383 to chat about Guides, a new beta release we recently shipped. It's like a CMS for your in-app messages that you can control real time from @knocklabs (powered w/ Elixir and Phoenix Channels). It's been a lot of fun building it from the ground up,…
On the final day of Knock’s launch week, we launched one of our most exciting products since…well, the beginning of launch week. 💬 Guides: a new way to leverage in-product messaging, including banners, paywalls, badges, one-time announcements, and more – without having to…
This will be a fun one. Come joins us and @WorkOS for our next devtools+dives at @RenderATL
Are you going to @RenderATL next week? Join @WorkOS and @KnockLabs for "devtools+dives" Food, drinks, and great conversations. Exclusively for developers, designers, and PMs. Get on the list here: lu.ma/2l8zsn3d?tk=4B…
real time avocado alert system inside @withdelphi powered by @knocklabs 🥑
This 404 page Mike just shipped to our docs is so fresh. A quiet, thoughtful nudge in the right direction when you get lost. Yes please.
Just shipped a new 404 page — user can't find the page they're looking for? Let's help. We can use the URL path to query our docs search endpoint, and suggest pages they might be looking for magic 🪄 live @knocklabs
ok but that @retool swag though 👌
ok but that @retool swag though 👌
At 4:15 @cursor_ai drops a 1.0 changelog with 1-click install for MCP. By 5:20 the GOAT @MikeCarbone has it live on the @knocklabs docs site and I'm making a video about it. AI world moves fast. Check this out if you have an MCP server and want to reduce install friction 👇