Samantha Yap
@samanthawyap
A crypto storyteller. Founder & CEO of @YAPGlobalTeam. Host @yapcast_ Partner @arcweb3_ ✏️ Subscribe to The Context: http://thecontextbyyap.substack.com
1/ Building a generation of web3 professionals 🧵 When I think about my third crypto bull market, it's not the price charts that get me emotional. It's the faces of every person who's walked this road with me at @YAPGlobalTeam - from interns to leaders. Here's what building a…
This AI startup just raised a fraction of what crypto startups do but had announced it in the most elegant and sophisticated way. Check out this well-scripted, well-edited, engaging launch video featuring its founders explaining exactly what they're building and how they're…
Announcing that @WillowVoiceAI has raised $4.2 million to build voice-first interfaces. We started Willow after dropping out of Stanford freshman year to build a healthcare startup. It failed. We pivoted over 10 times, spent a year in the trenches, and learned how to build the…
What @YAPGlobalTeam actually does in 30 seconds
Can people who work in Crypto explain their job to a granny in under 60 seconds? @SarahAkwisombe puts @YAPGlobalTeam to the test…
"Ethereum should treat its story like it does its codebase: modular, composable, aligned. Each project should amplify Ethereum’s broader mission, not compete with it." Dear marketers, would love to get your take on this as Ethereum takes centre stage (again).
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Community impressions on Ethereum's marketing strategy
Ethereum’s Marketing Strategy = ?? @samanthawyap asked experts @ETHCC, here’s what they have to say 🎤 ft. @ekang426, @MerlinEgalite, @lrettig, @pedrouid, @bettina_boon 👉 For our take on Ethereum’s missing narrative layer, check out our article: bit.ly/44G69Jm
Ethereum is going institutional. While it also has many L2s built on top of it, what's missing is 'Ethereum's Narrative Layer.' Read the front page story of the recent Yapper Times here:
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Crypto is going institutional and mainstream in a big way. Founders, are you ready to step up to communicate your vision to a wider audience? If you're not sure, this whitepaper is for you: yapglobal.com/founder-mode-c…
'ETH is digital oil'
We are The Ether Machine. Today we launch the largest public vehicle ever built to own and manage ETH with over $1.5B in committed capital. This is Ethereum’s institutional chapter. Not passive. Not synthetic. Not outsourced. ⬇️
The first piece of crypto legislation in the US passed and signed. Historic. I fundamentally believe the world’s financial rails will operate on crypto. This is exciting but it’s still an uphill climb. The work is not done. But we’ve come so far as an industry.
As the GENIUS Act moves through Congress, here's what experts shared with @bloomingbit_io about what this could mean for stablecoins entering institutional markets: tinyurl.com/45a9px33
A truly historic day for crypto. @Hassan_NY of @coinbase explains to @haslindatv of @BloombergTV the significance of the GENIUS and CLARITY Acts and the game-changing impact they will have on the US and global markets. Watch here: shorturl.at/1IzNW
Dear Founders, three uncomfortable truths: → Your tech doesn't speak for itself, no matter how *revolutionary* it is → The founder with the better story often beats the founder with the better product → You can't fully outsource your voice and expect authentic results