Esty
@sai_no_hanaya
DeFi Marketer // Hyperliquid Top 4000 // Wonderland and Strong survivor // Opinions are my own // Marketing your favourite projects
Everyone hiring “Head of Growth” Nobody hiring “Head of Fixing the Broken-Ass Product That Makes Growth Impossible”
.@felixprotocol team absolutely cracked. Been talking to them since before launch. In the TG DMs every day with the core team, talking to power users & asking for feedback. Professionalism to its core.
This is a prime example of disconnect between the CT bubble and the real world. Who the fuck is buying this? - Taxi drivers - Nurses - Blue collar workers - Normies In essence, the broader mass buys XRP because XRP positioned itself as the bank of the future working together…
The fact that XRP is $3.42 right now is absolutely mind boggling to me Genuinely who the fuck is buying this? They’re not on Twitter. They’re not on TikTok
The average crypto growth loop: Thread → Discord → “Engage!” → Points → Burnout → Ragequit Zero fun. Zero love. Zero reason to stay.
Genuinely curious, what’s exciting you all in terms of marketing right now?
If you removed the points, would anyone still tweet about your product?
The entire concept of ‘mindshare’ was invented to distract you from the fact your product has zero users.
Hot take: @AlexOnchain becoming @coinbase CT Lead will be a masterclass in: “Why hiring a cracked marketer matters”
Imagine hiring a Head of Marketing and then saying: “Don’t tweet anything bold, we’re still finding product-market fit.”
You didn’t “miss the meta.” You were handcuffed by product, silenced by founders, and blamed by people who don’t know what a funnel is.
The founder ghosted you for 12 days. Came back to ask why engagement is down.
Crypto marketer’s life summarised in one sentence: “When the problem asks you what the problem is” Not elaborating further.
When the founder says ‘zero marketing budget’ but wants 100k organic users in a week
You wrote a perfect 9-part go-to-market plan. The founder used ChatGPT to "furnish it up". Then asked you why CT didn’t care. Make it make sense.
“You’re the head of marketing.” Cool. Why am I also the copywriter, designer, community lead and therapist?
Hey @elonmusk , this shit is getting out of hand and is extremely annoying. On top of that, every time one of these people add me I get an email too. Could you please give that matter some attention good sir?
