DT Thomas
@realdtthomas
Marketing | Prev @ Whop Chief Copywriter | Knower of Things.
sometimes you'll lose and you wont have any control over it. I was up at 4-5am for 7 straight years training for the dream of going to the league (NFL) I had 25 d1 offers coming out of high-school and was ranked top 100 in my state for my position. Came on campus and worked 3x…
To make sure you know what's working in your creative strategy, break it down like this. Each campaign should target an ICP Each adset should target a specific pain point or desire (keep this singular for clarity and data purposes) each ad should be hitting different…
after absorbing so much marketing and psych, and copy you get a 6th sense of things.... you can instantly diagnose what's wrong in funnels What to fix... Best guesses to scientifically fix it... Really interesting feeling
been thinking about the word "pretend" for 2 weeks now for some odd reason... and it's been gnawing at me. we use it to mean "fake" or "not real" but when you break it down, it reveals something else... pre-tend: "tend" means to move toward, to incline. so "pretend"…
There's such a huge direct marketing arbitrage if you just go into any other industry besides the ones full of DR guys... They pay better too.
most times you're probably thinking too small... last night my partner and I were having dinner with a w a guy who's networth is in the 300-500M range ( probably a 1B when you add up all his portfolio valuations) And we got on the topic of business growth and goals. Where did…
How I Used a Secret Russian Math Theory That Powers the World's Most Mysterious Hedge Fund to Build a Marketing AI That Predicts Customer Behavior And makes them convert. Let me tell you about the morning I found out about this. I was deep into an Acquired podcast episode…
there are people building some absolutely mind-blowing sh*t in tech right now... it's crazy
learning charm and charisma is one of the most underrated skills in life. there are idiots. i mean people who have absolutely 0 technical skills... making f*ck you money... And are connected to people with money that would make 99% of people on here look poor.. Because…
You shouldn’t be worrying too much about “brand” until you’ve built the infrastructure to create a direct response on every channel possible. After you have those systems running in a systematic cadence ( ads, cold email, outbound etc) THEN you start swinging for the fences with…
In the last week I’ve talked to 6 people worth 50M+. The shit you’re getting shilled online is nothing but noise. Avoid it. Read books. Listen to high level podcasts. And get to work.