Rachael Nelson
@rachael__nelson
Founder @itsbrandy | ex-NASA JPL | dev | UX design | more design | Head of Growth & Tech in ecom/SaaS | dog wrangler
Shift influencer and online ad spend to the *real* people who build brands, serve the little guys and the big guys just the same, add billions to the real economy. Here’s me on video for the first time ever sharing our mission for building Brandy.
There are so many dumb rules around how to pitch. Ex: you MUST write a tagline in one sentence for your intro slide. Keep your deck to a MAX of 10 slides. Do whatever the eff you want to tell your story. Just be good at it my friends.
I’m posting stuff on instagram about my life. “@rachaelnelson.io” And… more channels to follow v soon
Saw that @cometeer does half caff so I guess I’ll marry them.
This is my vibe
Smart use of ai: Get it to try and create a data leak Try sql injection on your api
I’ve said some things about the cost of consumer app security….
The great thing about saying you made your product with ai in a couple hours is that you get investor attention The bad thing is (in most cases) now your startup is perceived to cost less and you still need sales/marketing and distribution and devops
When your ChatGPT history is exposed to the cafe with the names it gave your chats… Happy Friday!
I am in year 20 of my tech career. That is bonkers. Am I that old? Yes. Knowing when to gatekeep vs delegate, or just when to teach vs expect knowledge took 20 yrs of mistakes and small wins. More to learn, but I’ve finally rolled that boulder to the top of the hill.
Proposing to the world something NONE of you have EVER thought of before… Chicken Cesar Crunchwraps. Think about it. This guy is on to something.
Made southwest chicken Caesar wraps on the griddle
A poem from my experience of getting gas today… Pump screen gives mental health advice Then says to buy lottery tickets A lady said the world is going to hell A man said to blame the president A young couple arguing in the parking lot Neither was listening to the other
Just realized you can offer app preorders (pre-downloads) before launch in the App Store. Duhhhhhh rachael Rookie planning mistake 🤦🏻♀️
How much are you paying for your baby sized LLM? Be honest. Let’s talk about how cheap things are ;)
Push notifications are king. We dont talk about them enough.
The writing in @joincolossus is great. Forgot how nice it is to read a professionally written article. Sometimes the brain craves more than a 5th grade reading level.
Tooting my own horn. I love this screen I designed for @itsbrandy. In-app feedback from consumers when they search for brands they’d like to endorse on their profile is keyyyyyy.

Purgatory for hobbits 🎯
A sign that Tesla has a bold and distinctive brand is that you knew what the Tesla diner looked like before you ever saw it