Paul J

Our team is SCREAMING right now! 😱 @wwd just dropped that BK Beauty is a Top 10 Global Beauty brand by Earned Media Value driven by creators. Look at those AMAZING brands we're stacked up against—most are BILLION $$ brands!

Does this still exist in 2025?

Finally got round to testing Veo 3 for ads- IKEA (inspo ad) Prompt below👇

I could listen to @MohnishPabrai all day.

Find your unfair advantage.

Fortunately, we've been extremely good at deferring and avoiding hits from China tariffs, so far. Only spent $30k on duty fees since April. Front loading large inventory purchases ahead of tariffs and leveraging bonded warehouses strategically has paid off well. That won't be…

Will cross 1,000,000th order by EoY. 🏅

Best golfer in the world says no amount of professional success is anywhere as satisfying as having good family relationships. He firmly puts golf below his family, and he’s still the best at golf. That’s a true inspiration.

L’Oreal Brands x BK Beauty ❤️ Pretty cool moment… L’Oreal Paris included a BK Beauty brush in 1,500 PR boxes sent to VIP creators for their latest new product launch.

Influencer marketing is still a relationship-first industry.

Updated my Shopify theme last night, from Prestige 10.5.2 to 10.9.0, and gained some new functionality. And wow! What use to take me 3-4 hours migrating all my customizations, now only took 5-10min!! 🤩 I usually only upgrade once every year or so, but now I’ll do it every…

Our biggest successes always start with "Wouldn't it be cool if...", not a spreadsheet or market analysis.

I’ve read @MorningBrew six days a week for the last five years, as part of my morning routine. ☕️

I listen to hundreds of podcast episodes a year. This one is top 0.01%. 🎧