Niko Partners 🔜 ChinaJoy | NGSC 2025

🚀 Niko Partners’ MENA Gamer Behavior & Market Insights Reports are available NOW! From top trends and future outlook, find out what’s shaping the gaming scene in Egypt, Saudi Arabia, and UAE Some highlights 🧵

Nintendo Switch 2's launch sets a new momentum for MENA & SEA, two long overlooked regions in the console space, untapping the console growth potential in these markets Learn other key trends across Asia & MENA from our 2025 Market Model Reports nikopartners.com/asia-mena-mark…

GTA's 21+ age rating for its release in Saudi Arabia release has opened doors for more mature titles to officially debut in MENA Read our writeup on GTA approval and what it means for MENA gaming industry here 👇 nikopartners.com/grand-theft-ap…

Meet us at ChinaJoy! 👋 Niko's VP Xiao Feng Zeng will be there at China's largest video games conference. Leave us a reply or DM if you'd like to set up a meeting 🙌

After over a decade, GTA V and GTA Online will make its official debut in Saudi Arabia and UAE 🙌 Read Niko Partners takes on GTA approval which demonstrates regulatory shift in the MENA region 👇 nikopartners.com/grand-theft-ap…

The Emotional Anti-Fraud Simulator has recently become one of the most talked-about video games in China. Despite its engaging gameplay, it has drawn criticism for its content. Read more about this, featuring comments from @ZhugeEX channelnewsasia.com/east-asia/chin…

Esports World Cup has officially kicked off this week and ready to entertain MENA esports fans Did you know 54% MENA gamers are esports enthusiasts, according to Niko's survey? Download key takeaways from our MENA Gamer Behavior & Market Insights now nikopartners.com/the-future-of-…

🌱More companies in the tech and video games industry are demonstrating environmental and sustainability initiatives. 🟢Read more about how gaming increasingly goes green on our latest blog post nikopartners.com/gaming-goes-gr…

🎙️ Niko's Lisa Hanson and @ZhugeEX joined Bill Bishop @niubi on his Sinocism podcast to dive into the current state of China’s games industry and how Chinese companies are expanding globally. Watch the full episode here: substack.nikopartners.com/p/the-china-vi…

The first edition of Niko News on Substack is here!🙌 Read what's hot this week —Switch 2, Stellar Blade, Magic Chess: Go Go, and more. Subscribe now ✅ substack.nikopartners.com/p/nintendo-swi…

Niko News is now on Substack 🙌 Subscribe to get the essential news from the Asia & MENA games industry, curated by Niko's local Analysts substack.nikopartners.com Stay tuned for the latest edition of Niko News!

Niko's @ZhugeEX spoke with NPR Marketplace on the new Switch 2 boon, which signifies a renewed surge in engagement. 🎧 Tune in to the story here marketplace.org/story/2025/06/…

Vietnam GameVerse 2025 showcases the vibrant health of the Vietnamese games ecosystem and the country's effort to become SEA's next gaming hub 🔥 Read our writeup and observations from the event in our latest blog post ✨ nikopartners.com/vietnam-gameve…

With 3.5m units sold in the first 4 days, Switch 2 has officially broken industry records. Maintaining engagement with new titles will be the key to Switch 2's long-term success. Read more about what lies ahead with Switch 2 in this AFP article 👇 france24.com/en/live-news/2…