Nico
@nicogarcia
Founder @ http://Branding.co — A global branding studio for AI startups. Prev: @WhatsApp, @Facebook, etc
Finally a community for creatives... on.contra.com/7RzK7n Let's go @contra @_BenHQ
If I were in my 20s right now, I’d drop everything to work at a place like OpenAI, Anthropic, or xAI. I’d sleep on a floor, take on debt, whatever it takes. We are living through the biggest transformation in human history. You don’t get many chances like this.
Me staring at the logo after the client said “We love it, but can you make it pop a bit more?”

Night walk in a neighborhood like this and an apartment designed by Zaha Hadid. Simple life.



Excited to partner with Contra on a new branding project. One of the few platforms I genuinely love. More soon.

We designed the branding for the most important AI conference of 2025 Thousands of AI entrepreneurs joined. @reidhoffman spoke and @mikeyk shared the stage We had the honor of crafting the full brand system for Humans in the Loop in partnership with the brilliant team at…
On the left is Ronaldo, Real Madrid spent 80M $ to sign him from Man United On the right is Jiahui Yu, Meta paid 100M $ to sign him from OpenAI
I live in this constant state of contradiction: I dream of running everything from an iPad. But then I also want a dual $4,500 6K Apple XDR displays.
We had the honor of designing the full brand identity for Humans in the Loop. A conference packed with energy and ideas at the frontier of AI and consumer. Huge thanks to @ForerunnerVC and @kirstenagreen for trusting us with such a meaningful project.
Always a pleasure hearing from @mikeyk. Few have shaped culture the way he has with Instagram. Now doing it again at Anthropic. Great fireside chat with @kirstenagreen

