Neil Patel

Stop Trying to Be Everywhere. Prioritize The Right Platforms! The more you focus on strategic presence (not just visibility), the more you’ll convert trust into sales, even if competitors are louder everywhere else. The sooner you apply R.I.C.E. (Reach x Impact x Confidence x…

If you don’t create video content, you will miss out on AI citations. Look at video citations by AI over time.

SEO Isn’t Dead. It Just Got Bigger! The more you optimize for Search Everywhere Optimization (SEO + social + AI + marketplaces), the more you’ll dominate, even if competitors still obsess over Google alone. The sooner you realize platform-specific strategies (not just posting)…

How are people consuming your YouTube content? Well, we analyzed 120,492,599 video views from 129 creators who shared their data to see what device people use to consume YouTube videos. Who would have guessed TV would be so popular for B2B videos?

Your Customers Aren’t Searching Anymore. They’re Deciding Everywhere! The more you optimize for decision-driven moments (not just search intent), the more you’ll convert buyers who never click your website, even if your SEO looks perfect. The sooner you realize validation is…

We all know that the more often sites recommend you, the more likely ChatGPT is to recommend you. But how is ChatGPT evaluating the mentions? Check out what we found by analyzing 100 sites in 14 different verticals.

You're showing up in Google but your customers are making decisions somewhere else. TikTok. Reddit. Amazon. ChatGPT. These are the new "search engines" and most marketers haven't caught up. In this video, I break down one of the biggest shifts in internet history: why ranking no…

Do brand mentions on higher authority domains cause more ChatGPT mentions? We took 20 sites and generated 300 brand mentions on a variety of domain authority sites. Maybe with a larger sample size, we would see a pattern, but so far, domain authority doesn’t matter as much for…

Visibility Isn’t Enough Anymore. Here’s What Actually Drives Sales! The more you focus on becoming a validated brand (not just a visible one), the more you’ll dominate, even if your traffic numbers stay the same. The sooner you realize AI doesn’t care about your rankings, it…

EEAT or Die: How to Build Authority in an Era of Generative Search x.com/i/broadcasts/1…

What are the factors that affect social media views in 2025? We surveyed 100 marketers specializing in social media marketing. Here are the results.

The bottom line? Google handles just 27% of all searches, while 73% of buying decisions happen on TikTok, Reddit, Amazon, and ChatGPT. You’re ranking where searches happen, but vanishing where decisions are made. #SearchEverywhere #ModernSEO #BeyondGoogle

What kind of content types generate the most revenue for a company? Well, it varies depending on whether you are in B2B or B2C. We looked at 50 B2B companies and 38 B2C companies to see the types of content that generated them the most revenue. Check out the results.

Google Ads Not Working? Here’s the Brutal Truth Nobody Tells You The more you chase surface-level tweaks (headlines, CTAs, targeting), the more you’ll burn cash, even with “perfect” ads. The sooner you fix the one broken foundation (usually offer > market fit), the faster…

What do you think social media posts that generate 100,000-plus video views have in common? Well, the first thing we noticed was that it wasn’t follower count. Sure, that helps, but not as much as it used to before, because your followers aren’t all shown your content. Check…

Google Ads Aren’t "Too Expensive". You’re Just Measuring Them Wrong. The more you track full-funnel impact (not just instant sales), the more you’ll realize those “wasted” clicks are actually fueling long-term growth, even if they don’t convert immediately. The sooner you fix…

Bing VS Google, which search engine is ChatGPT pulling results from more frequently? We had ChatGPT search the web 350 times, then searched Bing and Google with those same queries to find similarities in the results recommended. We found that their results resemble Google’s…

Google Just Reinvented Search. And Your SEO Strategy Is Already Outdated. The more you realize Google's AI now decides which brands to cite (without sending clicks), the faster you'll adapt to this new reality where visibility doesn't mean traffic. The sooner you start…

Does structured data help with being mentioned on LLMs? We reviewed 1,000 prompts and analyzed the web pages that the LLMs link to. We wanted to see if using structured data improves your odds of being mentioned. It looks like it can potentially help. But remember, companies…

Google’s AI Just Changed SEO Forever. Here’s How to Stay Visible In The GEO Era. The more you optimize for AI trust signals (not just backlinks and keywords), the more you’ll dominate these curated answers, even as competitors cling to outdated tactics. The sooner you realize…