Nate
@nathanael_smith
building @drinksuperoot 🫚⚡️ 2x yc founder
Incredible achievement by the talented @hubble_network team 🚀
At 4:41pm PT today, we launched 4 more Hubble production satellites into orbit via Transporter-14. Say hello to Scooby + Shaggy and Lilo + Stitch — joining the 3 we launched last year to bring us to 7 on-orbit. From weather balloons to space hardware. Let’s go. #adastra #spacex
eat your ginger 🫚 Helps with nausea 🫚 Fights inflammation 🫚 Eases muscle soreness 🫚 Supports healthy blood sugar 🫚 Aids digestion
In recent weeks we’ve shifted our focus to direct store sales after seeing strong sell-through when Superoot is positioned at the register. In just the last few days, we’ve placed @drinksuperoot at 75+ registers across Brooklyn—with a goal of hitting 1,000 by June. The…
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This study on ginger is absolutely insane... Basically protects against every negative of aging and modern society: - lowers inflammation - lowers lipid peroxidation and prostaglandins (from seed oils) - protects against heavy metals - protects against DNA damage & cancer -…
Your incumbent has ego, many competing priorities, businesses to avoid cannibalizing, a product that does too many things, rules that were invented for a different time ago, to avoid angering old users w a new UX, too many employees to convince. That’s why you can win.
Spring cleaning at the @drinksuperoot office had us looking back. Here’s every version of packaging we launched to customers over the past 12 months. Not pictured: the HUNDREDS of design directions we explored — from full rebrands to tiny tweaks — and the dozens of packaging…
two of the most gratifying parts of the cpg process: production line in motion, and that first unboxing moment 🔥
New favorite img gen game - creating comic strips based on favorite life stories / inside jokes with friends and sharing them in group chats. Endless fun
Telling the story of why we created @drinksuperoot with 4o comic generation … mind 🤯
This might be the best CPG example I’ve seen yet (logo is almost perfect), and it’s still not truly ‘shippable’ as an ad. The real unlock for CPG brands will be the ability to generate ads with 100% accurate product details—type, logo, graphics, etc. without needing to tweak and…
How to generate consistent ad formats: 1. Ask chatgpt for JSON for ads 2. Start a chat, attach your product and JSON and prompt it to "generate an image of an ad following the JSON instructions" 3. Tweak and refine 4. Print consistent ads every time
Eat your beets ✔️ Lowers blood pressure ✔️ Boosts stamina ✔️ Supports liver detox ✔️ Improves digestion ✔️ Fights inflammation & brain fog
Fresh vs. powdered ginger 🫚—what’s the real difference? Fresh ginger is rich in gingerol, a compound known for its anti-inflammatory, antioxidant, and digestive benefits. When ginger is dried, gingerol converts into shogaol—a related compound that research shows may be even…
ChatGPT's new image gen tool is a game changer for CPG. Not quite there yet for rapid iteration (takes a while to load) and text more often than not isn't legible/distorted but WAY better than I was expecting. Can one shot some amazing content and it's only going to get better.…
