Murat
@muratworks
Developer advocate @adaptyteam - iOS Dev - Published 15+ apps - tweets about mobile app growth & marketing - opinions are my own
Just in: Apple is working on a Retention Messaging API to fight subscription churn, right on the cancel page. You'll soon be able to show custom messages, images, and promo offers when users try to cancel via the App Store.
If you’re skipping weekly subs, you’re leaving money on the table. Weekly plans now dominate almost every market, pulling in a steady $8 - 9 per week. Indie devs, don’t underprice your app. Trust the data and price with confidence.
A great event on building profitable web2app funnels
Blinkist. Zynga. Paired. Praktika.ai. All found serious growth in… quizzes. Yeah, really. It’s not just the quiz. It’s funnel structure, creative timing, and who’s in the room when you build. More on this July 30 with the folks who made it work: Marcus Burke, Ioana…
A paywall loading in 13 seconds can cost you $70K–$90K a month at $100K MRR Adapty loads paywalls 10x faster than any other competitor, just at 1.21 seconds. It results in 12% more conversion across 12K apps. Here are the studies:
All the details about the Retention Messaging API
Apple just revealed the Retention Messaging API, a native iOS cancellation sheet that lets you speak to users right at the moment they churn from subscription. Even saving 1% of users could mean thousands in extra MRR. Here’s the updates:
What do your paywalls look like? Drop them here and let’s roast them together
Copying Duolingo’s paywall and onboarding won’t magically boost your MRR What works for them won’t just plug-and-play into your $19.99/week app. If you’re in Education or Health & Fitness, longer trials might work better. We gathered the data, happy to share if you need them
Founders, stop pricing all your apps the same. User behavior changes a lot across categories and niches. Annual plans in Utilities and Photo & Video often go well over $50 We pulled the average prices so you don’t have to. Now it’s just test → optimize → profit.
Pricing an app right is surprisingly hard. Is $6.99/week too much for Vietnam? Too little for Japan? This index has helped a lot of founders set better prices without guessing. Happy to share if you're working on something similar.
Join the live session where we’ll be sharing fresh data to help you plan your entire growth strategy for this year. I'll be hosting amazing guests like @arielmichaeli from @appfigures and Max from @adaptyteam team. Don’t miss it!
In-app subscriptions are changing. Fast. We’ll break down what’s really happening with the marketing in 2025, using exclusive insights from Adapty’s report. - Pricing by region - Plan duration vs LTV - Trials that convert - A/B tests worth running 👉 adapty.io/webinars/2025-…
from the Adapty report that I got by email - was lazy to read > 70 pages PDF so I asked Gemini to summarize it. Enjoy ^^ The 2025 in-app subscription market is booming, projected to hit $170B. While AI has made building apps easier, generating sustainable revenue has become…
The state of in-app subscriptions 2025 is live! Pulled from 11,000+ apps and $1.9B subscription revenue. - Top-selling products - Price breakdowns by region - LTV, trial, conversion deep-dives Read it, bookmark it. Don’t miss these insights. 👉 go.adapty.io/n9ycro
According to a report by Investing and Sensor Tower, App Store revenue jumped 12% YoY in June, but downloads only grew 4%
