Matthew Kobach
@mkobach
marketing • start-up advisor
Is Sydney Sweeney looking for any B2B SaaS spokesperson deals? Because her value seems to be a couple hundred million.
Killer line: “Anyone else who outsources their writing to LLMs will find their screens full of words and their minds emptied of thought”
Yes. Writing is not a second thing that happens after thinking. The act of writing is an act of thinking. Writing *is* thinking. Students, academics, and anyone else who outsources their writing to LLMs will find their screens full of words and their minds emptied of thought.
Releasing a completely off-brand product (frozen cod, naturally high in protein) just to highlight that your core product beats the competition in protein-to-calorie ratio is a deceptively brilliant move

As someone currently hiring for 4 positions, I can confirm. The biggest tell is lack of specificity.
Employers are buried in AI-generated resumes, per NYT.
How did ruggable trick an entire generation into buy cheap, thin rugs?
I’d love to know if anyone’s done any studies on whether or not this style of marketing increases sales
fuck that, come get bottomless apps
Random thought: Will it soon make sense to include minor typos in professional communciations as a way to indicate that you didnt use AI to write it?
This is the downside of having infinite entertainment options in your home. Why bother getting dressed to go out when you could just watch netflix and scroll your phone instead? And why bother hosting a party when 50%+ of the people you invite won't even show up.
New newsletter: The death of partying in the USA The latest American Time Use Survey came out last month. I wanted to follow up on @elcush's declaration that Americans need to party more. The new data confirms: America's social crisis is dire. - Between 2003 and 2024, the…
If all written communication will eventually be "solved" by AI (ie, its impossible to tell what was written by AI vs an actual person), it seems like there will inevitably be a premium placed on the ability to communicate face-to-face
I'm looking for someone to lead our Demand Gen efforts. If you want me to be your boss, send me a DM. job-boards.greenhouse.io/m3/jobs/662771…
Who are the good B2B SaaS marketing agencies these days? Primarily looking to uplevel our product marketing and creative design. Tag them below!
Traffic cops will just become jay walking cops
OK, this is an original and good point.
You don't need to be more productive, you need to be more focused
What is the primary reason drinking is down among young people?
Your house is boring because you don’t have enough weird art
What would you pay a babysitter that came for less than 3 hours and the kids were asleep the entire time?