Marcin | Meta Ads + Creative | $1-3M→$10M

I’ve managed $20,000,000+ in ad spend for 40+ DTC brands… And it took me 6 years in eCom to understand what separates $100K brands from the ones scaling to $10M+. Here’s the “Full-Funnel Operating System” we use for elite media buying (roadmap to $10M) 🧵

I've seen too many agencies who are obsessed with looking good on the dashboard. → Low CPMs → Cheap installs → “High engagement” But behind the scenes? → No LTV → No retention → No real business impact One app brand we audited was optimizing for installs. Everything…

Everyone says "make more ads." The truth is, most brands need more and better ones. I've seen this all across DTC...from €50K/month brands to 8-figure stores. So I'm changing the model. I partnered with a creative strategist who's built a network of 1,100+ vetted creators.…

Yes, last week I used AI to generate 40+ creatives in an hour. But no AI can replace your: → Story → Hook → Customer insight It’s a tool, not a strategist.

I've seen dozens of DTC brands try to scale by pushing every SKU at once... But we do the opposite. → Broke SKUs into themed collections → Built ads around each one: - Gifts for Him - For Her - Dog Lovers - Yoga Fans - Beer Enthusiasts Each angle spoke to a specific buyer.…

Meta wants you to believe AI can run your ads for you. But here’s what actually happened last week: We launched a simple static ad. It had a clean UGC, good lighting, and a strong CTA. Then Meta’s AI “auto-enhanced” the image. The result? It cropped out the model’s upper…

I turned a viral organic video into a winning ad creative - just by reverse-engineering the script and adjusting it to fit the brand. Here’s how to do it in 3 steps: 1️⃣ Mine Top-Performing Content in Your Niche Go to TikTok Search Trends or YouTube Shorts. Look for videos…

Last year, I wanted to hire a media buyer. I got 50+ applications... and honestly, they all sucked. So I decided to mentor someone with zero experience but a great attitude instead. Here’s why: (and what I see over and over in average media buyers that make them unhireable)…

I’ve worked with 40+ DTC brands and managed over $20M in paid spend. Here’s the brutal truth: Most brands don’t need more ads. The ones scaling from 6 to 7 figures? They all do these five things: - 1. They know their numbers (religiously). Revenue, new customer revenue,…

One mistake a big brand made was to leave us for an “influencer-run agency.” 30 days later, they came back to us. With $30K burned and no results. Just messy ad setups and wasted budget. After all, hype won’t build systems, Only execution will.

Managing 6,000+ SKUs profitably requires a completely different advertising strategy. Here's the exact framework I’ve used with 40+ brands: Stores with massive SKU counts are a different beast. I work with a client who has 6,000+ SKUs, and here's how we manage their ad account…

Solo founders consistently outperform established brands in marketing results. Here's why. I work with both brands that employ 20+ people and solo-founders. Most of the time, solo-founder collaborations produce better results. The answer lies in two critical factors: 1.…

Everyone applauds these “hot takes,” but I think they’re holding us back. Here are 12 hot takes that I don’t agree with: - “CPC & CPMs don’t matter” - Scaling = increasing budgets. - Usage rights shouldn't be free - “Media buying alone can get you to 8 figures” - The algorithm…

$62K in sales and $18K in ad spend. 2nd highest day of NC orders in company history. Not my words, that’s my client’s. When the system clicks, results follow

Ecom brands: STOP switching your ad strategies every week. When most brands get stuck at a plateau, they go: → “Let’s automate AI creative” → “Let’s hire 10 UGC creators” → “Let’s test hooks, formats, bundles, offers” But nothing really works, at least not for long. It’s…

Most brands think growth means complexity. But this result came from simplification: → €265,591 in sales in 30 days → +33% growth vs. previous month → 9.82% returning customer rate (up 29%) → 41% increase in gross revenue No new offers No big promotions No “relaunch.”…

Everything it’s not always about ROAS. Sometimes it’s about being the kind of partner founders want to work with. Clear, honest, and professional. Appreciate words like this from a client who’s seen both the strategy and the standard behind the scenes.

Launched a brand from $0 to $100K in 3 months using catalog ads only. It fluctuated due to testing markets and bidding strategies - but now stabilized at predictable $40K–$50K/month revenue.

Everyone talks about ROAS. But here’s the truth: ROAS on Meta is a lagging indicator. If you're optimizing based on in-platform ROAS, you're already behind. Real operators optimize forward: – Track CAC + MER daily – Scale what predicts performance (CTR, thumb stop, CPC) –…

Everyone’s shouting about AI. No one’s talking about why acquisition is quietly collapsing. Here’s what’s actually happening: — → CPMs are up, I can see even 25–40% YoY. → Clickthrough rates are flat → But conversion rates are down. → Shopify AOVs are stagnating while…

Big agencies charge big retainers. But high price ≠ high quality. I live in Poland. I build lean teams. I am hired globally. And our execution rivals top-tier agencies. Why? Because brand builders deserve elite service without the bloated cost. That’s the idea I stand for:…