Lulu Cheng Meservey
@lulumeservey
Founder of ROSTRA. Ex-Activision and Substack. “Meservey isn’t your typical flack.” -The Information. Writing http://www.getflack.com
GO DIRECT: THE MANIFESTO I. TRADITIONAL PR IS DEAD. For too long, founders have yielded control over their narratives to media and middlemen. Before the internet, it was by necessity. The way to reach large audiences was through the media, and the way to get media coverage was…
Our 2025 ambition: enable builders everywhere to create voice‑AI agents that easily pass the Turing Test - where every conversation feels real and emotionally alive.
Never give up handcrafted writing Undertake the labor, work through the frustration Resist the temptation to become intellectually sedentary
Yes. Writing is not a second thing that happens after thinking. The act of writing is an act of thinking. Writing *is* thinking. Students, academics, and anyone else who outsources their writing to LLMs will find their screens full of words and their minds emptied of thought.
aura is the final resource, the remit of worship objects that cannot be recreated. the mona lisa original has aura. the papacy of rome has aura. a city block of lower manhattan has aura. a great historical romance has aura. if any are destroyed they can never be remade
glad this is public now - learning about how this deal went down and how Scott masterminded the whole thing made me significantly update on how Cogsurf is now one of the most killer nonlab startup teams in AI and if they can do *this* in a weekend you should be very wise to…
To put it mildly, the past week at Windsurf has been crazy. There have been a lot of different rumors and reports, so I want to share a transparent account of how it actually went down. Before I start, I just want to say that Varun and Douglas were great founders and this…
Nobody wants to say this but the well-intended metoo exposés metastasized into hysterical witchhunts, creating an atmosphere of fear that altered human mating habits for a generation TLDR we’ve been scaring the bros
Why are so few young men approaching girls now? Massive shift underway where you have 8-9s yearning to be chatted up. They get dressed up to go out, but all for nothing.
It is no coincidence that all of the great commanders, from Julius Caesar to Napoleon to Grant, have been extremely lucid and compelling communicators
Platforms should serve people, not vice versa We all owe Substack a debt of gratitude for making the world wide web a better place
At Substack, we believe the heroes of culture are the ones who shape it. Technology should serve them, not the other way around. That’s why we’re building tools and a network to protect their independence, amplify their voices, and foster deep and direct relationships. These are…
Thoughts for the @astronomerio team Don’t bother with crisis comms here. The CEO will try to get you to protect him, but it’s not his company. He’s a temporary steward. Your job is to protect the company The CEO is a professional manager who’s only been there two years, the HR…
Coldplay's Chris Martin accidentally exposes astronomer CEO Andy Byron having an affair with his HR chief Kristin Cabot.
I’ve lost count of how many emails we get that are like “I’m reaching out on behalf of our CEO, who is interested in going direct” Is he though?
just blocked a corporate account for interacting with me through some social media intern that clearly isn't the founder
Going direct is now THE way A year or two ago it was still controversial; some considered it a last resort for people who got canceled Now it’s the default
Go direct There isn’t another way anyway
I’ve seen Conviction’s Embed program completely change the trajectory for multiple companies. Very worth applying
🚨 applications are open for the fifth batch of @conviction's batch program 🚨 Embed is a Schelling Point for the highest quality early-stage founders in AI: offering $150K cash, $500K+ compute, community and a catalyst to start a startup
Seeing lots of questions like: wait, I thought Windsurf was already acquired? What is Cognition buying? Let me explain. Windsurf the company is an *extraordinary* asset. It was missing its founders and research team, but it has a beloved product, valuable IP, an incredible…
It’s a privilege to welcome Windsurf to Cognition. Here are more details in the note I sent to our Cognition team this morning: Team, As discussed during our all-hands, we are acquiring Windsurf. We have now signed a definitive agreement and we couldn’t be more excited. Here’s…
Cognition has signed a definitive agreement to acquire Windsurf. The acquisition includes Windsurf’s IP, product, trademark and brand, and strong business. Above all, it includes Windsurf’s world-class people, whom we’re privileged to welcome to our team. We are also honoring…
Everyone’s asking about @ADoricko’s comms strategy It’s actually very simple With his permission I’m sharing this summary of it, from over a year ago:
this is black belt @lulumeservey type stuff.
He’s running
Holy. Shit. Jamie Dimon on Democrats today: “I have a lot of friends who are Democrats today, and they’re idiots. I always say they have big hearts and little brains. They do not understand how the real world works. Almost every single policy they rolled out has failed.”