Lucas Crespo 📧
@lucas__crespo
creative lead at @every designing http://spiral.computer and http://cora.computer previously art director at @vml_global and @BBDONY
What if software products did hardware? An exploration:




ChatGPT should play elevator music while you wait for it to finish thinking
Twitter Growth Hack • 90% luck • 10% tweet something Elon likes

One prompt at a time
we just passed $1m in ARR @every!!
Step 1: Buy Twitter for $44B Step 2: Launch creator revenue sharing Step 3: Control the algorithm and boost your own posts Step 4: Dominate the timeline Step 5: Profit????
kieran demoing how he uses 3 claude code instances at once to 500 people
Inside @Every: The AI-native startup with 5 products, 7-figure revenue, and 100% AI-written code With just 15 people, @Every publishes a daily AI newsletter, ships AI products, and operates a million-dollar-a-year consulting arm—all while their engineers write virtually zero…
Being different is a great way to avoid indifference
i demo’ed our first product to few great people recently. most ended up smiling through it. one laughed. no one had an expressionless face. it was eerie to watch. the only thing you can’t afford when creating is *indifference*. love. hate. confusion. are all fine. but…
I’m sorry but this just doesn’t look good
The passcode entry on the Apple Watch has no right to be this beautiful
too poor for Claude, too sensitive for Grok, too cool for ChatGPT, too dumb for Llama, so i'm over here on Grammarly
Leadership should always be involved with design.
Apple’s design team will report to Tim Cook theverge.com/news/701705/ap…
Love this new design term: deblanding
the sigma rebrand is probably one of the most elegant deblandings of them all