Liftoff Mobile

Are you prepared for the mobile gaming market comeback? 📱📈 Our 2025 Casual Gaming Apps Report with @TweetSingular examines the latest cost, revenue, and engagement data and offers actionable insights to scale your game. Download today: bit.ly/4lH7UfB

Heading to #MobileGrowthSummit Canada? Connect with marketers, developers, & growth leaders shaping the future of mobile in Canada. 🍁📱 Liftoff is supporting as a bronze sponsor. Reach out to your account team for an invite on us! 📍 Toronto | July 24th | @MobileGrowthMGA

What’s driving performance in 2025? Catch the ROI Unlocked webinar on-demand to hear how top marketers are testing new partners, scaling performance, and sidestepping today’s biggest growth challenges. 🎥 Watch now: bit.ly/4kScoPk

What’s driving performance in 2025? Catch the ROI Unlocked webinar on-demand to hear how top marketers are testing new partners, scaling performance, and sidestepping today’s biggest growth challenges. 🎥 Watch now: bit.ly/4kScoPk

For app marketers, the stakes are high and the competition is hot 🔥 Are you keeping up? Find out more about the state of the industry with data-driven insights from our 2025 App Marketer Survey with AppsFlyer and Sensor Tower. Download today: bit.ly/4dMNJJK

Due to higher demand, our 3rd year sponsoring the official happy hour at @AppGrowthSummit is set to be bigger than ever before🥂 Don’t miss out on the hottest event in São Paulo. Connect with Nelson Feitosa or Marcela Salviano Dela Posta for an invitation to attend with Liftoff.

This month’s #WomenInMobile feature, the VP of Programmatic Strategy at @Automattic, shares her bold career change and her biggest accomplishments. Read the full interview with Carolina Wagner on @BusinessofApps: bit.ly/3GNP5YI

How are top consumer apps using UGC to scale in 2025? We partnered with @TweetSingular on the Winning with Creative Guide. See how UGC is driving a 152% lift in conversions for non-gaming apps, plus tips to scale creative that performs. 📥 Download: hubs.li/Q03thBQw0

As engagement takes center stage, apps are borrowing successful strategies from mobile games. Kalle Heikkinen, Chief Analyst at AppRefinery, breaks down 3 major user engagement trends set to shape the rest of 2025. Prepare for the future with our blog: bit.ly/4nEqyWF

Heading to #VietnamGameConnect2025? Don’t miss the official After Party. It's your chance to connect with the teams driving Vietnam’s gaming ecosystem forward. 🎮🇻🇳 Proud to support as this year’s After Party sponsor. 🗓️ July 16, 18:00 | 📍 Hanoi See you there!

AI is resetting the pace of innovation. Top apps are experimenting with innovative new approaches to ad creative while AI handles speed and scale. Explore the newest ad creative trends in our 2025 Mobile Ad Creative Index: bit.ly/45T685L

When performance dips, creative makes the difference. With targeting less reliable, your ad creative is now your biggest growth lever. Hear from experts at @SingularLabs, @craftsmanplus, @TikTokBusiness, @Tinuiti, @MolocoHQ, @SplitMetrics. 👉🏼 hubs.li/Q03thBLl0

Liftoff by @generalatlantic has now closed. @generalatlantic joins existing majority investor @blackstone to support Liftoff’s continued growth as an AI-powered performance marketing platform for the mobile app economy. 📄 Read the announcement here ⤵️ prnewswire.com/news-releases/…

Liftoff Exclusive Ads are rethinking what effective ad creatives look like. In our 18th Spotlight Shorts video, Lauri shares how our LXAs break away from the ad formats relied on for nearly 20 years and why they're resonating with users. Learn more: bit.ly/3HRqvGG

Get to know the winners of the 2025 Mobile AppDev Awards with a very special episode of the Mobile Games Playbook 🏆 While you’re there, take part in our listener survey and win a $150/£100/€130 Amazon voucher. Listen to the episode and give your input: bit.ly/44cMcZ5

It’s time to start appreciating an underutilized source of truth: unattributed postbacks. Often hiding in plain sight, UAPs can strengthen models, accelerate learning, and drive cost-efficient growth. Start putting them to work for smarter spend: bit.ly/441Dm1u

#GenAI is already changing how we work, with even more potential ahead. Hear Gabrielle Mark’s take and join top experts to explore what’s next in mobile monetization. Live webinar: Thurs, June 26 at 1pm EST / 7pm CET 👉 Register now: bit.ly/43WIvXj

The official happy hour at @AppGrowthSummit São Paulo is where over 400 mobile leaders unwind and connect. 🍸 We’re back for our 3rd year sponsoring because some of the best convos happen after the sessions. Want in? DM your LATAM Liftoff team for a personal invite!

Nanami Takahashi is leading @smartnews' programmatic growth in Japan. She shares trends in mobile partnerships, the value of mentorship, and what it really means to support women in the industry. Read more: bit.ly/3ZLh55A

We’re halfway through the year! A perfect time to take stock of what’s actually working in mobile monetization. Join Gabrielle Mark alongside industry experts for the 2025 App Publisher Halftime Show. Register to join us at 1pm EST / 7pm CET on June 26: bit.ly/43WIvXj

Have you scheduled a demo with AppRefinery?  ✅ Built for app developers and marketing teams to understand real-world engagement  ✅ Applies Liftoff's custom user motivation model  ✅ Powered by AI for improved analysis Learn more about what we can do: prn.to/4mXxY6Q