Fan Bi (buy/ advise $5-50M brands in special sits)
@lifeofbi
When I grow up, I want to be the Asian John Dutton // Here for consumer brand deals. We buy and advise consumer brands in special situations.
If you're interested in: 🎧 Listening to some the most interesting $5m-$50m founders, operators, investors, acquirers, and lenders in the DTC and CPG space. 🔖 Reading about interesting M&A deals in the consumer products category. 👀 Seeing a proprietary deal a week from…
All birds is going to make another run 😉 They're tapping the markets for $125m of additional working capital. - Secured a $75m credit facility from Second Avenue, an upsize from JPMorgan's $50m facility - Agreement to sell $50m of equity into the market via TD Cowen The…

You’re spending a fortune to win customers. But what happens after they buy? For most brands, the post-purchase flow is an afterthought. One upsell. One variable. Weeks of testing. You’re leaving revenue on the table. 📈 Want to fix your CAC? Start by boosting your AOV. That’s…
Sydney Sweeney promotes for Dr Squatch and company sells $1.5B. Sydney Sweeney promotes for American Eagle and stock goes up $200m or 10% in a day. Hope her agent is getting her equity in these deals!


L’Oréal has signed an agreement to acquire Color Wow, the cult-favorite premium haircare brand founded in 2013 by Gail Federici, known for its salon-grade solutions. Why this matters: 💵 2024 Revenue Estimate: ~$300M, entirely bootstrapped with no reported outside funding.…

If you’re not posting about Sydney Sweeney today are you even a brand marketer? If you’re not posting about Triple Whale today are you even a performance marketer?
🚨 Is Bombas preparing for an IPO? Former Under Armour executive Jason LaRose has been promoted to CEO, taking over from co-founder David Heath. 2024 estimated revenue: ~$400M, up 20%+ ex-Socks/ Footwear segment (Sunday Slipper, Gripper, etc) growing 50%+ EBITDA at ~$60m

When capital markets for DTC brands reset, so did Chris Wichert and Koio. This week, Chris shares how they reestablished the business: 🧵 How Koio doubled down on Made-in-Italy quality (despite pressure to offshore) 📉 Why they slashed SKUs and shut stores to regain margin and…
🍜 You've seen David Chang on Netflix, have you meet the CPG brand that's now outpacing his iconic restaurants 🌟 Momofuku Goods, the consumer packaged goods (CPG) arm spun out from David Chang’s restaurants, is crushing it in the grocery aisle, already doing more revenue than…

Wellness is longer just a trend, it’s a movement. Social wellness club Othership just raised $8.5M, with Winklevoss Capital + Kerry Washington, Bradley Beal & others, to power expansion across NYC’s thriving wellness scene. Born from a solo sauna-and-ice-bath meets breathwork…


Meta just bought ~3% of EssilorLuxottica (Ray-Ban, Oakley) for $3.5B. This follows the quiet success of their Ray-Ban Meta smart glasses: → 2 million units sold since late 2023 → Scaling to 10 million units/year by 2026 → Oakley Meta drops later this year It’s the same…

🚨 Deal Alert: Soft Landing Opportunity in DTC Apparel A premium DTC fashion brand is exploring strategic options. 📈 Peaked at $14M revenue in 2023, declined due to cash constraints ✅ EBITDA-positive in 2024 despite limited capital 💬 7,500+ 5-star reviews, strong NPS 💎 24M…