Lia Haberman
@liahaberman
Write a marketing newsletter for 30K+ industry pros 💌; Teach Influencer Marketing at UCLAx; Consultant on speed dial for Fortune 500 brands
Feels like I just made the creator economy's All-Stars list 🤯 pinch me businessinsider.com/creator-econom…
YouTube Analytics now reports on new, casual and regular viewer metrics, replacing the previous new and returning viewer metrics
NEW! Casual and Regular viewers in YouTube Analytics! #Creators, #YouTube #Analytics now has new, casual, and regular viewer metrics! NEW: Hasn’t watched your channel in the selected time period CASUAL: Watched at least once a month, 1-5 out of the last 12 months REGULAR:…
NEW! Casual and Regular viewers in YouTube Analytics! #Creators, #YouTube #Analytics now has new, casual, and regular viewer metrics! NEW: Hasn’t watched your channel in the selected time period CASUAL: Watched at least once a month, 1-5 out of the last 12 months REGULAR:…
TikTok LIVE IS bringing back ‘Player Spotlight: Messi’ — a special live stream experience offering fans an unfiltered all-Messi match view starting Saturday, August 2 at 7:10pm ET newsroom.tiktok.com/en-us/player-s…

Instagram confirmed it's testing new insights for Reels and Carousels to give brands and creators more specific information about the moment people liked their Reels and Carousels
Instagram just gave the Link in Bio community an exclusive look at a new feature coming to Insights. You'll be able to see at what part of a reel or on what slide of a carousel someone pressed like.
🤯 “People now watch YouTube on TV sets more than on their phones or any other device—an average of more than one billion hours each day.” wsj.com/business/media…
watched @ishverduzco interview @liahaberman and it spoke directly to the little voice in my head that keeps telling me I should have it all figured out by now - in my late 40's. but we all just wake every day wondering what we're going to be when we grow up.…
Wow but has there been some confusion around the minor YouTube Partner Program update coming July 15, 2025 Let’s answer some of your most frequent creator monetization questions and clear this up! 👉 support.google.com/youtube/thread…
There’s so much conflicting info about the new TikTok app I broke it down in today’s newsletter 💌 tl;dr: The Information: The US is getting a new app Reuters: With a new algorithm TikTok: Nuh uh CNN: Have you all checked with China? liahaberman.substack.com/p/icymi-new-ti…
every employee should build their personal brand while working a 9-5 it acts as insurance for your career and it’s also highly beneficial to your current employer since you’re an extension of their brand
After two incredible years, I’ve decided to step down as CEO of 𝕏. When @elonmusk and I first spoke of his vision for X, I knew it would be the opportunity of a lifetime to carry out the extraordinary mission of this company. I’m immensely grateful to him for entrusting me…