Lauren Kapp

✅Launched the @TheDemocrats TikTok ✅Launched @KamalaHQ TikTok ✅Launched @KamalaHarris TikTok Welcome to TikTok, Madam Vice President! We’re excited to have you.

You won't win tomorrow’s elections with yesterday’s playbook. Mamdani’s victory shows what happens when you lead with authenticity and meet voters where they are. @parkerpbutler and @laurenavakapp break it down: 👇 chaoticera.news/p/opinion-zohr…

my pals @parkerpbutler and @laurenavakapp are spot on with why young voters are so important.

@laurenavakapp and @parkerpbutler get at something important. A lot of Democratic orgs are set up in a way that incentivizes risk aversion. That kills your ability to break through in today’s info environment.

10/10 no notes via @parkerpbutler @laurenavakapp 👇 🔗chaoticera.news/p/opinion-zohr…

Zohran Mamdani’s win is a paradigm shift for Democrats. We either embrace the internet and attention economy, or we will get left behind. By me and @laurenavakapp for @readchaoticera: chaoticera.news/p/opinion-zohr…

👀 Lots in this week's @readchaoticera newsletter, including a guest post from @parkerpbutler + @laurenavakapp, Gov. Whitmer defends trans rights on a viral Tiktok show, Zohran's surprisingly old school media mix, + more... 👇 chaoticera.news/p/opinion-zohr…

The @WhiteHouse’s digital strategy is unoriginal AI slop that’s almost as tacky, hateful, and poisonous as their boss is. It’s bad and they should feel bad.

it's been one year since the fastest rebrand and design sprint of my life with @parkerpbutler

this one hit 🥲 @ArlieShugaar

this tiktok is in the dnc's top 5 of the year and was our highest performing post about the budget bill with over 8.5M impressions and a 25% engagement rate. simple messaging and speaking like a normal human is what breaks through.

The messaging fight on this bill is just starting. Yes, MAGA owns every death resulting from this bill. Yes, people on this part of this site know this. But the info environment is *very* broken Communicating this to the voters we need is going to take smart, relentless tactics

my parents own their own small business in PA. the BBB cuts to healthcare tax credits means their insurance costs go from $4,620/year to $27,810.60/year that's a 500% increase they cannot afford.

spot-on from @laurenavakapp + @parkerpbutler: if democrats are going to win, we need authenticity, digestible messaging, and a content strategy that breaks outside the bubble of political audiences.

Zohran Mamdani just rewrote the playbook. He built a digital apparatus that didn’t just excite young people in NYC and beyond — it delivered votes, and a lot of them. This is how Democrats win in 2025 and beyond.

Mamdani ran a campaign that embraced the internet, went everywhere, and took risks. It was a breath of fresh air that contrasted to the traditional Dem playbook that’s grown stale with voters. Campaigns everywhere should take note

In just two years, we have built a national news brand from the ground up. Starting with fewer than 50,000 followers across platforms, we’re now on the verge of surpassing 4 million. But what’s just as powerful as growing a massive audience is building one that truly engages…

Walk Away from disinformation