Kevin Lee

1/ Today we announce immi, a food brand we've been working on for 18 months. @kchanthasiri and I spent the past decade in tech and started over by learning the food industry from scratch. Here's why we're doing this, the $42bn food category we're tackling, and where we're going👇

Compressed wisdom from this designer couple who built every element of their 484sq ft DIY loft in Amsterdam on why building will lead to compounding satisfaction vs. the fleeting happiness from buying.

I only have one friend outside of my wife who I talk to openly about my personal finances. We know each other’s net worth, assets, and share details about our investment goals. Strangely I never discuss this topic with any of my other best friends. Is this normal?

I don't think people understand that raising money is like, one of the easiest parts of starting a company You're pitching to sell 100% of the next years of your life If your pitch makes sense, they *will* sign you up for that work Be very deliberate about what you do

The endless pursuit of optimization leads to a very boring existence.

The only thing I know about Hulk Hogan is that he was just a pawn in Peter Thiel’s four year 4-D revenge plot to bankrupt Gawker.

Academia: Personality tests are pseudoscience and astrology at best. Elite Operators: We routinely use Myers Briggs, Big Five, Enneagram, and a dozen other personality tests to evaluate and hire the world's best talent.

Interesting pattern: Friends who made it big financially just moved the goalposts to social status and want to become influencers. The hedonic treadmill never stops.

One of my brutal AI automations sends me a post meeting summary with a “Tough Questions” section. It contains savage questions about items I missed or should have addressed. So hard to read because it makes me see my knowledge and management gaps but it's a mirror for growth.

The problem with "invest in yourself and the right partner will come" is that I have friends in their 30s who focused too many years on themselves and are now struggling to find someone to marry. Dating and marriage need time to compound, just like any other investment.

Always forget to give him his flowers but @Julian is the one internet friend who I trust most for all my purchase recommendations. My entry level HiFi Polk R200 speakers are courtesy of his deep research and they have provided immense and un-quantifiable life satisfaction.

Trillion dollar problem to be solved (not hyperbole): The attribution gap from online to in store purchase.

My co-founder and I used to act like work therapists for one other but now we spend a heavy portion of our 1:1s just venting about the ups and downs of parenthood. In a strange way, moving along these parallel paths of parenting feels like building our 2nd company together.

Anecdotally, this is why we enjoy taking on the occasional intern. Interns want to make serious impact with their limited time so they aren't paralyzed by cultural norms.

Every founder you admire has quietly survived moments that would make most people quit. There’s no playbook for sleepless nights, hiring mistakes, or explaining to your family why you missed another weekend. It looks like freedom, but most days you answer to your own ambition,…

We have a team member who exclusively focuses on building out AI infrastructure. All of his OKRs are designed to create more operating leverage across each function with AI tools and workflows. Imagine every company will require headcount like this in the near future.

Did not realize how physically and mentally exhausting it would be to care for 2 under 2 from 5-8PM every night. It takes extreme willpower for a parent to come back to their computer after the kids are asleep to start cranking on work again. Shoutout to all the parents.

Unless you are already rich, Your own startup should be the best investment you’ll ever make — if it’s worth anything at all. Let other stuff go. Just put your cash into VTI/VOO. Take that one extra meeting. Push on to find that better CTO. Go visit that customer IRL. Stay.

Tested our first fully AI generated commercial in ad accounts and surprisingly it converts way better than expected. But 99% of comments are people hating on AI. Means we either need to be explicit / satirical on use of AI or make more realistic scenes.