keith 🤠

WE'RE HIRING at @crowwdlabs (full-time) + growth manager (ideate and run campaigns end-to-end) + content generalist (twitter, graphics, slightly-technical) + video editor (if you can make videos like: x.com/create_xyz/sta…) apply on the link below

made up crypto job roles: - chief vibes officer - ct lead intern - chief shitposter - janitor - head of replies - reply guy - KOL specialist - mindshare manager - community relationship manager - TGE lead

whoever handles PR for astronomer needs to be studied this is god tier

90% of web3 narrative building is just: explaining the same thing 10 times, in 10 different ways without getting bored because your audience hasn’t heard it yet

genuine question: how do founders of web3 companies that don't make revenue sleep at night?

the best marketers in web3 don't have a "unique strategy" they have better taste

things web3 founders say that don’t mean anything: "it's early" "heads down" "bear market building" "web2 UX with web3 tech"

marketer red flags: - asks for viral content - no budget, high expectations - needs it by EOD - makes you add hashtags last minute

every time I go out i just think I need to make more money

we got Goon-as-a-Service before GTA VI - Grok adding Anime wifeys - @Moxie_io creating an actual Gooner AI what’s next?

Can’t keep up with DMs So here you go: moolah.club

question for solo bootstrapped founders: how do you keep getting past your burnout?

Hiring for a client! CMO position | $400k year base + 35% token equity L1 crypto x AI chain Expectations: - Give 5 conference talks per month and say “we’re early” - Hire an agency to do your work - Build tokenomics with goal of maximising investor value DM resumes!

lifecycle of 70% of projects in crypto btw: - mint something - open a discord - tweet “you're early” - burn $40k on CT ads - disappear after launch

my fav CT leads (in no order): @kashviETH, for @boundless_xyz @0xm1ggy, for @sophon @AlexOnchain, for @coinbase @Stanunlocked, for @XBorgHQ @shlokafc, for @Mira_Network @jaimedelpizz0, for @moonpay @0xDanielx, for @KuruExchange @binji_x, for @ethereumfndn

ran 17 failed experiments before building a 6 fig business. - never had a viral thread. - never farmed engagement. just shipped and compounded. play the long game. it works.

as this bull market keeps picking up, you're going to start seeing a lot of this: - someone on ct making 6 figs+ on a single trade - teams raising 2-digit million seed rounds - people bagging their dream crypto jobs this can be super demotivating for 90% of people on ct a lot…

things that matter in web3 marketing: + narrative + retention + real community things we pretend matter: + sticker packs + gm raids + airdrop ratios

The way to tackle Mondays is to intentionally not make them mentally draining my team and my cal is set up in a way where monday is the least call heavy day - so the focus for the entire team and i is to just get as much distraction free deep work done