Kallaway
@kanekallaway
Helping builders solve distribution. My YouTube channel is a marketing cheat code (1B+ views). Building http://sandcastles.ai
0 -> 100K subs on YouTube in 5 months. Dropping video next week explaining how I did it. Hands down, my favorite medium to create on. 1M next.
Here’s the unfair growth playbook for any podcast. 1. Add one incremental sponsor per episode 2. Roll all sponsorship rev into whop to pay clippers 3. Clippers make clips. 1 out of 30 crushes 4. Direct all clip traffic back to your main YouTube 5. As flywheel spins, YouTube…
He's partially right. Best answer is both...go viral at will for scale and also talk to top 5% of users in depth. Breadth + depth is usually the answer. But his point is, talking deep with 5 users completely ignores the most important aspect of product building in this…
unpopular take: virality >> talking to users 10,000 users’ worth of data is a lot more helpful than talking to 3 users it’s just not recommended because not everyone can get 10,000 users’ worth of data immediately except thx to short form, u can now think more ab going viral
Just hit 200K subs on Youtube in first 9 months. I've cracked the Youtube playbook for educational/business owner content. Will package up and share the playbook soon. When I started this channel, I only had one goal...become the highest signal source (value per min) in the…
We have ~24 months until all social feeds go pay to play. Free organic reach will drop to <10% of what it is now. This will reset attention economy and break most business models. Most are not positioned accordingly. Get it while you can.
In the future of business, only 3 things matter... "Build Ability" - can you make products "Domain Expertise" - do you know stuff others don't "Distribution" - can you get attention on products In an AI world: • Build Ability gets unlocked for 100x-10000x • Domain expertise…