Jonathan Maze
@jonathanmaze
Editor-in-Chief at Restaurant Business Magazine. Egghead. Married up to @HailaMaze. Serving up hand-crafted tweets with a laser-like focus.
Trying a bunch of fast food wraps because my life is hell.

McDonald's missed early sales projections on its Snack Wrap by at least 70%, which frustrated operators and created supply chain headaches. While things appear better now, it illustrates modern reality: Social media makes projections a lot harder. restaurantbusinessonline.com/operations/pop…
So I'll be on the Today Show tomorrow. I recorded my bit from a Delta lounge in Dallas. It doesn't have any enclosed rooms so I just did it from the corner and then had to talk loudly to drown out a group of dudes having their own loud conversation.
McDonald's gonna start its beverage platform test in Wisconsin and Colorado. Guessing they probably want to know what happens when customers spike their own drinks. In any event, more than 500 locations will test the beverages starting Sept. 2. restaurantbusinessonline.com/marketing/mcdo…
Wendy's, which doesn't have a permanent CEO, just named a new U.S. president, Pete Suerken. Abigail Pringle, a 23-year Wendy's veteran who had that position and might have been a candidate for the CEO gig, is leaving the brand. Damn. $WEN
Former Driven Brands CEO/ex-Burger King executive Jonathan Fitzpatrick named Subway CEO. Company has operated under an interim since December.
So on the Domino's call the operator stopped responding, leading to a brief delay, and then a new operator took his place, and now I'm worried about the other guy.
"We have never had this many tools at our disposal to create market share." Domino's CEO Russ Weiner on the company's move to aggregators, addition of stuffed-crust pizza and its loyalty program, which helped boost carryout sales. $DPZ
Domino’s US same-store sales up 3.4%. International up 2.4%. The DoorDash deal appears to be working. $DPZ
@jonathanmaze the problem with our 2024 FDD is we reported the profits of THE median store, and not the median profits of ALL stores. Sorry to cause so much confusion. We updated the FDD in May because others were also confused, but just seeing this now. Below are the updated…
This is why brands like Burger King got wraps to the market more quickly. Franchisees had wanted to use nuggets or chopped up chicken patties. Company thought differently.
The message about bringing back the Snack Wrap was loud and clear a few years ago—and McDonald’s started listening. Since that moment, the return has been in the works for about two years. The biggest challenge? Bringing back chicken strips. I had pushed for a simpler solution,…
Two cousins that together bought Cici's in 2021 are embroiled in a legal dispute, after Gala Capital, the minority owner, sued Sunil Dharod, majority owner, over a 2022 ouster and payment of management fees. restaurantbusinessonline.com/financing/mino…
Here are the 10 largest U.S. restaurant chains by unit count. Data is per @technomic. Subway: 19,502 restaurants; Starbucks: 16,941 McDonald's: 13,557 Dunkin': 9,768 Taco Bell: 7,604 Domino's: 7,014 Burger King: 6,701 Pizza Hut: 6,557 Wendy's: 5,933 Little Caesars: 4,285
This dude has more or less wrecked the timeline on all of my social media channels and I hate him for it.
BREAKING: Astronomer CEO Andy Byron and Chief People Officer Kristin Cabot have been immediately put on leave, per Axios
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Trading in Japan's Seven & i halted after Couche-Tard withdraws $47 billion bid to acquire the retailer cnbc.com/2025/07/17/tra…
McDonald's latest ad, for the Snack Wrap, features two dudes I've never heard of because I'm old: Indie artist Ginger Root and TikTok creator Jon Moon. But at least Jon spells his name right. You can watch the ad while I yell at those kids on my lawn. youtube.com/watch?v=FM32b9…