Jiaying Zhao
@jiayingzhao
Canada Research Chair in Behavioral Sustainability, Associate professor in Department of Psychology and IRES at University of British Columbia
My TED talk is online!! Check it out for happy climate hacks! ted.com/talks/jiaying_…

Would you prefer to get $0.10 for sure, or a 0.01% chance of getting $1,000 for every bottle recycled? My PhD student extraordinaire Jade Radke tested it with people in British Columbia and Alberta by setting up recycling tables and asking people to return beverage containers.…


[1/2] As part of #MentalHealthWeek, we launch a new episode of Appointed, where I speak with @jiayingzhao about how poverty affects the way our brains work, how we make decisions, and stress levels! #SenCA #cdnpoli appointedpod.simplecast.com/episodes/a-con…
Thrilled to share moments from the King Charles III Coronation Medal Ceremony to be among the inspiring group of medalists!🎖️Grateful for Senator Kim Pate's nomination and this incredible honour!
I'm extremely honored to receive the King Charles III Coronation Medal!🎖️Thank you Senator Kim Pate @KPateontheHill for nominating me! Looking forward to the ceremony in April! psych.ubc.ca/news/jiaying-z…
I'm extremely honored to receive the King Charles III Coronation Medal!🎖️Thank you Senator Kim Pate @KPateontheHill for nominating me! Looking forward to the ceremony in April! psych.ubc.ca/news/jiaying-z…
🌍 "We need to change the narrative on climate action. We need to make it feel good." – @jiayingzhao CEGA affiliate Jiaying Zhao (JZ) shares a fresh perspective on climate action in her recent TED talk. 🌱 Watch the full talk here: buff.ly/40g3gvt
Really fortunate to participate in this new paper published in the inaugural issue of Nature Reviews Biodiversity! @NatRevBiodiv It's often assumed that protecting habitats or ecosystems, rather than the wildlife species, will automatically preserve the benefits people rely on.…

So honored to be featured in @NPR @TEDRadioHour to explore how to combat food waste: npr.org/2024/12/06/g-s… Did you know that the average American household throws away $200 of food each month? Canadian households are not far behind, wasting about $110 of food each month.…
Running into Taylor Swift’s motorcade as they head to #3 final Eras Tour concert in Vancouver! She’s most likely in car #3 with the white phone lights. Have a fabulous show Taylor as the finale of the awesome Eras Tour! @taylorswift13 @tswifterastour @TSTheErasTour…
Ever feel like your actions won’t make a difference on climate change? You’re not alone. That’s pseudoinefficacy. See how storytelling & behavioral science can turn this around. bit.ly/3ZwpE4B
🚨New paper alert!🚨 How does near-infrared radiation in ambient lighting impact cognitive performance, emotion, and heart rate variability? As the world becomes more sustainable, energy-efficient lighting (e.g., LEDs) and windows remove near-infrared radiation (NIR, 700-1000…

🚨Our new review paper "The Psychology of Poverty: Current and Future Directions" is just published!🚨 We introduce an organizing framework illustrating the causal links between poverty context, four sets of psychological mechanisms (cognitive function, mental health, beliefs,…

🚨New paper alert!🚨 In 3 hospitals in Vancouver, BC, we increased the sales of sustainable food in cafeterias by (1) making the menu placards more salient and attractive, (2) removing the physical displays of unsustainable food, and (3) increasing the availability of sustainable…



It's not just a willingness to appear on these podcasts/platforms, but an ability to speak like a normal human who can make jokes and carry on a normal conversation, relatable like @PeteButtigieg without sounding like elites who repeat slogans and phrases.
Bernie, democrats need to do some serious soul-searching right now to figure out (1) how they lost the majority, (2) what politics/policies they need to stop pushing, and (3) how to get back the support and trust of most Americans in the next few years!
It should come as no great surprise that a Democratic Party which has abandoned working class people would find that the working class has abandoned them. While the Democratic leadership defends the status quo, the American people are angry and want change. And they’re right.
🚨Our new paper "Probabilistic rewards increase the use of reusable cups" is published today! A 10% chance of winning a free coffee can get more people to bring their reusable mugs! 🍺☕️ sciencedirect.com/science/articl… @UBCPsych @ubcires @campusubc @sustainUBC


🚨New NBER Working Paper🚨 👉Bayesian Meta-Analysis on the Impacts of Unconditional Cash Transfers (UCTs) in Low & Middle Income Countries! Considering a broad set of outcomes, we find strong & persistent pos effects of💰, w/ interesting nuances. A short primer in 22 tweets🧵
A growing number of Canadians face challenges securing basic needs such as food and housing. This session will explore strategies for building and achieving change in economic and related policies to foster trust in government. #VictoriaForum Learn more: victoriaforum.ca/victoria-forum…