Jes Scholz

@jes_scholz

Marketing consultant | SEO futurist | Keynote speaker & columnist focussed on entity optimisation, smart content distribution & techSEO. She/Her

Sydney, Australia

Joined January 2013

112Following

4KFollowers

Jes Scholz@jes_scholz · Jul 20

Clickbait titles without real value are like online dating profile pictures… They get the clicks, but the bounce rate is brutal.

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Jes Scholz@jes_scholz · Jul 11

New video interview drop thanks to @DWS_Global where I take issue with domain authority, talk about entity optimisation and, of cause, discuss AI search. Check it out: digitalwebsolutions.com/interview/jes-…

Jes Scholz@jes_scholz · Jul 8

LLMs.txt is not an official standard. It's not widely adopted. No indexing platform checks it by default. Might it be useful someday? Maybe. But don't waste a sprint on it yet. Focus on what matters now for AI visibility, not a hypothetical future that is unlikely to eventuate.

jes_scholz's tweet image. LLMs.txt is not an official standard. It's not widely adopted. No indexing platform checks it by default.

Might it be useful someday? Maybe.

But don't waste a sprint on it yet. Focus on what matters now for AI visibility, not a hypothetical future that is unlikely to eventuate.

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Jes Scholz@jes_scholz · Jul 7

Did you know Google actually has two Google AI Modes? One in Chrome and another in the Google App. The surface a user selects drastically affects which sources get cited. Check out this travel example. When optimising for AI visibility, check both faces of Google.

jes_scholz's tweet image. Did you know Google actually has two Google AI Modes?

One in Chrome and another in the Google App. The surface a user selects drastically affects which sources get cited.

Check out this travel example.

When optimising for AI visibility, check both faces of Google.

3.0K

Jes Scholz@jes_scholz · Jun 1

The number of articles beginning with "In today's digital age..." on what are supposed to be reputable SEO industry publications is appalling.

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