Jason Fried
@jasonfried
Started & runs 37signals (makers of Basecamp, HEY, and ONCE). Non-serial entrepreneur, serial author. DM or email me at [email protected].
What do they got? A big team, lots of money, a strong brand, seemingly unlimited resources, panache, reputation, all that. They’re established. They’re your competitors. You want to look away, but you see them everywhere. Their ads on your social, their name in the media, your…
Speaking of complexity creeping in over time... Here are two Rolex Daytonas, 62 years apart. On the left, the very first Daytona from 1963 (reference 6239). On the right, the current Dayona from 2025 (reference 126500LN). Then: Two lines of text. Now: Six lines of text.…


If you want something done right, you have to do it yourself. Especially when choosing produce.
“And take comfort in the fact that, whenever in doubt, the answer is probably hidden in plain sight. What would this look like if it were easy?” I ask that question often. It’s like a massive high velocity fan that blows the fog away. There are many great variations to that…
To feel more at peace and more successful, you don’t need genius-level brain power, access to some secret society, or to hit a moving target of “just” an additional X dollars. Those are all distractions. Based on everything I’ve seen, a simple recipe can work: focus on what’s…
My @FrameworkPuter has arrived. @dhh’s proselytism in full effect! Eager to see what this religion feels like.

Silicon Valley playing catch up.
Silicon Valley's new status symbols. Sharing in my little newsletter shortly (link below).
Feature parity is just another way to say “we don’t need to exist”.
Men will have entire setups like this just to underperform the S&P 500
There was a tiny fly right by the drain, and I was about to wash my hands. Turning on the water would have sent it right down the drain. A quick end, or an eventual struggled drowning, hard to know. But that would be that, there was no getting out. Somehow, for a moment, I…
Speaking of cars, if anyone out there has a 2016 Aston Martin DB9 GT (can’t be the Volante - I’m a roofline guy) they’d like to sell, please get in touch. Has to be a 2016. Thanks.
One of the clever affordance/design details on the original Porsche 928 (from 1978) is the side pocket on the door. When closed, it’s an armrest with a little cut out slit to drop things into if you want to hide them away without fully opening the pocket. The slit also serves…


Staircase at the studio of artist Ezio Gribaudo located in Turin, Italy
Been a few weeks since I've shared a Fizzy video, so here's a new one. Some new stuff, some old stuff we've been honing, tweaking, and adjusting, and some other stuff along the way. The work-in-progress continues, but we're getting close to closing in on a v1.
Complexity is a silent pandemic.
Huh no just one server Why would you need multiple servers for frontend and backend?????? What world you guys living in 😂 You just $.ajax() and then PHP receives it and you put it in the db or do something with it and return json_encode(array('success'=>false,'data'=>'bla'));…