James Scott
@jamescycle
Behavioural Scientist & Creative Thinker, Director of Behaviour Change @weareCyclinguk
Check out my latest article: Behaviour Change Lessons from Harry Styles and James Corden: The Power of Social Norms and Social Practice Theory in Promoting Cycling linkedin.com/pulse/behaviou… via @LinkedIn #BehaviorChange #CyclingNorms #SocialInfluence #SustainableTransport
🚲 How do you get more people cycling for everyday journeys? open.substack.com/pub/mindintran… #Activetravel #Cycling #BehaviourChange
Check out my latest article. I Thought It Was Spain!: How Perception Shapes Our Climate Response"linkedin.com/pulse/i-though…
Want to hear me talk about the use of behavioural science in active travel and how we apply this @WeAreCyclingUK #ActiveTravel #BehaviouralScience m.youtube.com/watch?v=LBNbtf…
We welcome new @transportgovuk (DfT) appointments 🚲 Our director of external affairs, @SarahMcMonagle, Comments on new UK government ministerial appointments. @LouHaigh @simonlightwood @LilianGreenwood @MikeKaneMP #ActiveTravel #DfT #Cycling
🚴♂️ At @WeAreCyclingUK, we've launched our 5-year strategy! One goal: improve perceptions of cycling. I'm researching attitudes & media influences. Any #Research, #Articles, #Podcasts, or #People you recommend? Collaboration ideas welcome! #CyclingCommunity #CyclingResearch
Improving public perceptions and expanding diversity. Heading off for a ride (whilst the suns out!) but before I go check out our new strategy cyclinguk.org/press-release/…
Sheffield NHS staff ‘keen’ to swap from cars to ebikes permanently after successful trial bit.ly/3VEEa8n Nurse Dawn Varney now enjoys the seamless integration of cycling into her routine, and Emma Fields appreciates the ease on Sheffield’s hills. #Sustainability
Why are bikes and walking good for urban prosperity and shops' cashflows? Here's why... #MoveFree createstreets.com/projects/move-…
Very helpful thread from @pete_dyson on transport and the manifestos!
They've arrived! What do all the UK election manifestos have to say on *transport*? I've scoured every document so you don't have to... 🧵1/5 PDF summary available here: 1drv.ms/b/s!AqjIakkhfv…
Discover how we're changing public perceptions over the next five years with five ambitious objectives. Learn more: cyclinguk.org/strategy Cycling UK five-year strategy (2024-29) youtu.be/pF76-rT3c40?si… via @YouTube
Happier, healthier and greener lives through cycling our new vision and strategy for @WeAreCyclingUK

It’s going to be epic!
There might not be many politicians in Westminster today but team @WeAreCyclingUK is out in force! Check out these behind the scenes images as we prep for our very exciting strategy launch event 👀! Kicking off in under one hour...
This 👇
Our mission: keep cycling at the forefront of political priorities. We're pushing for: 🛣️ Superior infrastructure 🦺 Enhanced safety 🚲 Pro-cycling policies Support us by donating to keep cycling central in politics. Read our 'Freedom to Move' manifesto: ow.ly/B0LV50SfmNX
🚳 Let’s Not Skip the Investment in Active Travel with the next Government! Our @WeAreCyclingUK manifesto is advocating for long-term investment in walking and wheeling. We call for at least 10% of the total transport budget to be dedicated to active travel within 5 years.

We're calling for cycling and walking to be prioritised in the next government’s plan 🚴♂️🌿 Read our 'Freedom to Move' manifesto Check it out: ow.ly/kEOu50Sb024
And to you @LouHaigh! I think I recognise that pic from our recent e-bike ride in Sheffield 👀 @WeAreCyclingUK is calling on the next govt to invest 10% of @transportgovuk budget on walking & cycling by the end of the next Parliament so that everyone who wants to cycle can!
It’s World Bicycle Day! 🚵♀️ Cycling is great for your health – and it's a clean, cheap way to get around. Labour will support local authorities to provide the safe, accessible cycling infrastructure that is right for their areas – so that everyone who wants to cycle can.
Great news that @Sport_England is targeting funding to areas with most barriers to being active and greatest health inequalities. Cycling UK supports communities that need it most thru grassroots clubs & programmes: cycling can be an easy & accessible way to live healthily.
We're delighted to announce major investment into local communities to drive equal access to sport and physical activity 📢 This targeted place-based approach will help to increase activity levels, decrease inactivity and address the inequalities that prevent people from being…
"We are not a nation of motorists, we are a nation of families." A message to the prime minister.