Your Brand Designer

Had to apply for a food branding gig today. Realized I had zero food brands in my portfolio. So I designed one - before dawn. Meet Waka Bowl: a bold Afro-urban food truck brand. I don’t know if I’ll get the gig. But I do know I showed up for myself, and that feels good.

Designing label variants isn’t just about changing colours. It’s about creating a system that feels fresh and consistent. For Sipsy, I worked on three bold flavour designs, keeping the identity fun, fruity, and shelf-ready. → Which is your fave? #TBT

An ugly brand with clarity >>> a pretty one with no direction. You can have all the aesthetics, but if your brand doesn’t communicate: – Who you are – Who you’re for – Why they should care You’re just posting pretty pictures into the void. Want your brand to be both clear and…

Scroll past your logo real quick. Now answer honestly: ▪️ Can you remember what it looks like? ▪️ Can someone sketch it from memory? ▪️ Does it look good small and big? If the answer is “umm... not really,” your logo isn’t working hard enough. A good logo isn’t just “fine.”…

Not every brand needs a mascot logo. But if your brand has personality, don’t waste it. Mascot logos = characters that embody your brand. Think Pringles, Mr. Biggs, Michelin Man. For Waka Bowl — a lively street-food brand — a mascot was a no-brainer. It brought the brand to…

A logo is the face. Brand identity is the full outfit, the tone, the vibe. Everything! Slide 1: Just the logo. Slide 2: The brand in action. This is the difference thoughtful branding makes. Ready to build a brand that looks as good as it feels? Let’s talk.

You know that feeling when you see a brief and you instantly know what direction you want to go with the visual identity? That was me with Grindhouse Café. I instantly knew I wanted a simple visual identity with some illustrations. Some brands make it easy to see the…

Full Project Presentation out on Behance behance.net/gallery/230675…

Logo Logo Breakdown

I took this one personal. The brief said Indie café. My brain said moody lighting, late-night overthinking, NEPA has taken light but your brain won’t stop. So I ran with it. Built the whole thing around a logo totem that tells the story (brain, mug, typewriter) stacked like a…

One logo isn't enough. For Grindhouse Café, I created a full logo suite. Not just one design, but multiple variations: ✔️ Horizontal logo ✔️ Vertical stack ✔️ Icon ✔️ Wordmark ✔️ Stamp style Why? Because your logo won’t always sit pretty on a billboard. Sometimes it’s on a…

It's time for a case study🤸🏾🤸🏾🤸🏾 Grind House-An Indie Cafe for freelancers. *This is not a slick brand. It's personality - heavy, earthy and real.

I didn’t just design a logo. I designed a brand that could live in the real world. On cups, shirts, signage, the storefront… it still feels like Grindhouse. That’s how I know the system works.

If you show up here 10 times, you're basically a resident felon. I kept the loyalty card design minimal but gritty.

I kept the posts simple, bold, and illustrated — to match the kind of people that actually walk into this café: burnt out, brilliant, and still working somehow.

The logo had one job: show up and carry the brand on its back. And yeah… it did just that.

So here’s how the totem comes together I broke it into 3 simple shapes each one holding a piece of the story:

I didn’t want a generic coffee cup or bean situation. This brand is deeper than that. So I built the grind totem — a stacked symbol that captures the creative grind.