Jonathan Goodman 🇨🇦
@itscoachgoodman
Dad. Traveller. Author. 200,000+ customers. Also, I still collect baseball cards. 📚 The Obvious Choice (HarperCollins)
Admittedly, I’ve done a bad job sharing content from the book. Grateful to @readswithravi for pulling out some samples and ideas. This was a nice surprise to wake up to.
“The Obvious Choice by Jonathan Goodman” This book is a very thoughtful, important and useful work. In this book, Goodman shares 15 timeless lessons on profit and success in doing business with authentic human connection. It will teach you how to build trust in business…
90% of people never have a plan whenever they walk into the gym. Also, 90% of people never reach their goals in the gym. This is not a coincidence.
Great night. Great people. Love surrounding myself with authors. So much wisdom and personality and drive.
Ending the night with a fun author dinner with: -Laura Belgray (“Tough Titties”) -Rob Henderson (“Troubled”) -Julia Austin (“After The Idea”) -Scott Barry Kaufman (“Rise Above”) -Jaidree Braddix (Literary Agent) -Jon Goodman “The Obvious Choice”)
That feeling when your readers send you pics like this.

Stop making content so hard. Be targeted. Identify one ideal person in your niche. List their: -Age + occupation. -Struggles + dreams. Pretend as if everything you create is for them. Give them a name. Your goal should be to get 30 people to LOVE you, not 10,000 who kind of…
Referred customers are easier to sell, spend more, and refer others. Here are three truths about referrals: 1. Gift cards don't encourage referrals. 2. Make it natural for the client. 3. Follow up.
Read an early copy a few weeks ago. Nick Maggiulli’s new book is an important read for anybody looking to get more life out of the money that they have, and figure out how to get more money without ruining their life. Strongly recommended. Thanks for your work…
My book, The Wealth Ladder, is now available: geni.us/wealthladderha…
Technique over ego. Lighter weights lifted well gets better results than heavy weights lifted poorly. 'Light' doesn't mean easy though. Intensity is important. 2-3 tough sets drives more progress than 4-5 easy sets.
Trainers don't all have six-packs. Yes, we also enjoy an extra piece of pie and skip workouts. Being fit is important, but it isn't all we think about. Fitness for life isn't a 30-day challenge. We're training to enjoy life, not look good for a photoshoot. The more honest…
K, so focusing on social media again. Gonna commit to a three-month season of obsession. Here's the plan. Platforms I'm focusing on: -Instagram -LinkedIn Each one, a different persona. Instagram is going back to mostly fitness / mindset. LinkedIn is about books. Bit more…

Renew your clients long before the end of their package. Schedule in a touch base 2-4 weeks in. Identify a big win of theirs. Then, future pace: "Have you thought about what this might look like in 12 months?" Set a long-term plan, upgrade their package, and get to work.
Women in the gym shouldn't fear making 'grunty face'. Building muscle requires intensity. Intensity results in making ugly faces in the gym. Wear it with pride.
Change is hard. When you sign up a client to your coaching, you’re asking them to commit to making a change. Money's often used as an objection. But it's not the real one. The real objection to overcome is convincing a person that now is the right time to make the change. If…
You don’t get paid for your knowledge. You don’t get paid for your work. You don’t even get paid for getting results. You get paid for getting credit for the results of the work.
Here's the 5 things a client must be aware of about themselves: 1. What's their pain. 2. Why do they doubt they can solve it themselves. 3. What it's costing them to stay the same. 4. What's their urgency to fix the problem. 5. What's their vivid vision of a better future.
Hella proud to have been the first seed investor into m1ntaverse.com Crazy how far they’ve come. Baseball Hall of Fame baby! Well done @brianpirrip and team!
