Hunter Isaacson

pov: you never stopped building apps

I was the kid in the back row of the college classroom working on my laptop Building my first app at 18 and completely tuning out my classes and lectures I knew I didn't belong there and I had to get out But my parents wouldn't let me drop out So I decided to just fail out…

The best marketing doesn’t feel like marketing at all That’s why organic growth is always superior to paid Make your users your marketers And you’ll win

Every time I gain more discipline life opens up in new and exciting ways Then every time I drop the discipline I lose energy and opportunities What’s the point? Show up everyday No excuses

8 years of building 12 apps launched 3 went viral Keep going You’re closer than you think

Workout every morning Eat clean meals Talk to people who inspire you This is the formula for success

I’m a big fan of getting really good at one thing And then building a team to fill out your skill tree So much better than trying to do everything yourself

Product Market Fit is just one thing: Users that delete your app redownload it How many times has your friend “deleted” instagram or another social app And then you catch them back on it a week later Few apps have this level of power I feel lucky to have built one

The most important part of your app: Just one magic moment users want to share Build that and you’ll go far

You need to do something hard every morning Wake up early and workout within an hour If you can’t force yourself to do something you don’t like you’ll never amount to anything Start your day with a win and you’ll be unstoppable More discipline = more success

Yeah sex is cool but have you ever seen a girl using your app in public? Didn’t think so Get back to work bro

99.9% of successful consumer apps aren’t original They’re just better versions of previously validated ideas If you can: - Make it cooler - Deliver value fast - Use new marketing/distribution methods You can outcompete everyone The ocean’s big enough for everyone to fish

I built a share loop Made it addicting Watched it scale itself 300,000,000 downloads later and what did I learn? Organic product led growth is the best kind of growth